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Panel: The power of advocates to accelerate brand growth

Suzy Meriwether, Christina

Thorpe, Sara Kenton,

Ryan McFarland

Confidential – Do Not Distribute or Copy

May 13, 2014

Christina Thorpe, Senior Product Manager

Confidential – Do Not Distribute or Copy

Brand Advocates: Gap Women’s

Confidential – Do Not Distribute or Copy

Brand Advocates: Gap Women’s

Sara Kenton, Director of eCommerce

“…..It's all the same thrill

On top of my YETIOn an old boat dock

Standing in the river on

an old flint rock

Clouds roll by….”

- She Gets Me High, Luke

Bryan

Ryan McFarlandFounder and Chief Enthusiast

At Strider®, we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Bikes sold to date: over 700,000 Estimated new riders:over 1,000,000

Most frequently reviewed / most highly ratedLeader in design, dealer profit, & consumer valueLeader in dealer support and consumer serviceLeader in riding, racing and lifestyle events

- Multiple Toy & Parent Choice Awards- USD Balance Bike Study

Building bikesfor riders ofALL abilities!

YouTube video link

Confidential – Do Not Distribute or Copy

Brand Advocates: BabyGap

Confidential – Do Not Distribute or Copy

Brand Advocates: VIP Reviewers

Confidential – Do Not Distribute or Copy

Brand Advocates: Athleta

Confidential – Do Not Distribute or Copy

Brand Advocates: Athleta

Confidential – Do Not Distribute or Copy

Brand Advocates: Athleta

Confidential – Do Not Distribute or Copy

Brand Advocates: Athleta

Confidential – Do Not Distribute or Copy

Athleta

Confidential – Do Not Distribute or Copy