PANEL DISCUSSION THE NEED FOR STRATEGIC MANAGEMENT ACCOUNTANTS IN

DIGITALIZED ECONOMIES: OPPORTUNITIES AND CHALLENGES

Moderator: Emad AWADALLAH, PH.D., MPHIL, FHEA

PANELISTS: Jeffrey C. THOMSON, CMA, CSCA, CAE

Asif ALI, CFO, JAIDAH GROUP

Presentation – 15 Min.

Panel Discussion – 45 Min.

Time Management

Theory Practice

Introduction and Background – The Digital Economy

IMA Consideration:

CMA – Technology & Analytics

CSCA - Strategy and Competitive Analysis

Factors Influencing SMAs involvement in the Strategic

Management Process:

Organizational Factors

Accountant-led Factors

Practicalities

Strategic Management Accounting Techniques

Outline of the Presentation:

Introduction and Background

– The Digital Economy:

Introduction and Background

– The Digital Economy:

The text addresses a question that every

forward-looking executive and manager

is facing: What does the new

technology mean to me and my

business?

Any new technology and business

strategies are transforming not only

business processes but also the way

products and services are created and

marketed, the structure and goals of the

enterprise, the dynamics of competition,

and all the rules for business success.

Introduction and Background

– The Digital Economy:

CMA 2020 Changes:

Technology & Analytics

The Strategic Management Process

Factors Influencing SMAs involvement

in the Strategic Management Process:SKILL

SETDESIRE

INTERPERSONAL

TECHNICAL

ABILITY TO ADD VALUEPOSITION

CULTURE TRUST

RELATIONSHIP

PROVISION OF INFORMATION

INFORMATION SYSTEMS

RESOURCE CAPACITY

SMA Techniques

PANELISTS: Jeffrey C. THOMSON, CMA, CSCA, CAE

Asif ALI, CFO, JAIDAH GROUP