Pandora Listeners Love Casual Dining

Post on 12-Jan-2017

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Transcript of Pandora Listeners Love Casual Dining

97%have eaten at a CDR

in the past 12 months

Pandora listeners love

casual dining almost as much

as they love music.

P A N D O R A L I S T E N E R S = C A S U A L D I N E R N A T I O N

A L L O C C A S I O N S C A L L F O R C D R :

Q S R E N T H U S I A S T S A R E M O B I L E D E C I S I O N M A K E R S

B R E A K F A S T I S H O T

Q S R E N T H U S I A S T S A R E M O B I L E D E C I S I O N M A K E R S

Eats to Beats

Compared to last year, Pandora listeners

are more likely to use mobile to:

Our listeners visit for:

Listeners that are more likely to visit a

CDR that offers a rewards program:

check restaurant locations

Family night

get deals and coupons

Friends night

check the menu

Date night

27%

46%

81%

44%

24%

70%

Adults 18+ 66%

AA 82%

Moms 70%

+65%More visitors head to CDR

for breakfast this year

Reach them before & after

their next meal with Pandora.

C L I C K H E R E T O L E A R N M O R E .

Source: 1 Pandora Soundboard, Fast

Casual Study, August 2016