Post on 17-Aug-2014
description
by Pamela Wilson, Big Brand System
Your Design Evolution
– EDWIN LOUIS COLE
“Life is lived on levels and arrived at in stages.”
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Stage 1: Use Minimum Viable Design
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
Two main colors
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
One accent color
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Stage 1: Use Minimum Viable DesignCOLORS AND FONTS
Two fonts
Gentium Basic for text
Oxygen for headlines
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Stage 1: Use Minimum Viable DesignCONSISTENCY
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Our product: here’s why it’s great
FIND OUT MORE
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Stage 1: Use Minimum Viable DesignTO CREATE A LOGO, OR TO NOT CREATE A LOGO?
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Stage 2: Develop Brand Standards
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Stage 2: Develop Brand StandardsVISUAL BRAND STANDARDS
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Our colors
BRAND STYLE GUIDE
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Stage 2: Develop Brand StandardsVERBAL BRAND STANDARDS
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Our brand message
LANGUAGE STYLE GUIDE
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Our tagline
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Stage 3: Build Design Into Your DNA
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Stage 3: Build Design Into Your DNAAPPLY HIGH DESIGN STANDARDS TO EVERYTHING
‣ Website
‣ Email marketing
‣ Social media
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Stage 3: Build Design Into Your DNAAPPLY HIGH DESIGN STANDARDS TO EVERYTHING
‣ Products and services
‣ Invoices
‣ Email signatures
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Stage 3: Build Design Into Your DNAHAVE A “STANDARD BEARER”
Beware …
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The dark, seductive side of designGETTING DISTRACTED?
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
‣ Stage 2: Develop Brand Standards
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Your Design EvolutionTAKE IT IN STAGES
‣ Stage 1: Minimum Viable Design
‣ Stage 2: Develop Brand Standards
‣ Stage 3: Build Design Into Your DNA
@PAMELAIWILSON
Pamela Wilson