AUDIENCE MEASUREMENT FOR THE 21ST CENTURY

JAN GOODING, CHAIR | SIMON REDICAN, CEO 1st March 2016

A NEW JOINT INDUSTRY CURRENCY

AMP IS THE HERO BRAND

AGENDA

• Publisher Audience Measurement Co

• 21st Century Audience Measurement – AMP

• Timeline

21ST CENTURY METHODOLOGY

5000 all-device

digital panel

21ST CENTURY METHODOLOGY

AMP survey

35,000 sample

in home interviews

Digital panel 5000

‘light’ tracker app

comScore

(Respondent level

data-file: fused PC &

mobile Fusion

Duplications

QUALITY SAMPLE

AMP survey

35,000 sample

in home interviews

NRS VS AMP

AMP CAN HELP FUEL INDUSTRY GROWTH

Industry Marketing Planning Trading

A NEW COMMERCIAL APPROACH?

AGENDA

• Publisher Audience Measurement Co

• 21st Century Audience Measurement – AMP

• Timeline

MAKING THE MOST OF AMP

WHAT WILL PAMCO DELIVER?

1. New methodology, with our very own digital panel at its

heart, will provide unique insights into brands’ total audience

delivery by platform

2. PAMCo will deliver AMP audience data which can revolutionise

the way published media is marketed, planned and traded

3. PAMCo will work tirelessly to market and sell the benefits of

AMP to the market