Post on 25-Jan-2015
description
TVMonthly Report June13
May-13 Jun-13
274,687
292,618
Trend AnalysisComparison May-Jun 2013
Total Minutes of Advertising
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Jun 2013-Jun 2012
June, 13 June, 12
274,687
242,957
Total Minutes of AdvertisingTOP 10 CATEGORIES
Beve
rage
s
Cellu
lar C
omm
unic
...
Pers
onal
Pro
duct
s
Dete
rgen
ts
Heal
thca
re &
Med
ic...
Culli
nary
Cons
truc
tion
Food
Educ
ation
Fina
ncia
l Ser
vice
s
Oth
ers
19%
16%
11% 11%
8%
6%5%
3% 2% 2%
19%
Total Minutes of Advertising
UNILEVER P&G PEPSI COLA
COCA COLA
Liaquat Hospital
RECKITT Mobilink ENGRO Qmobile SAMSUNG
10%
9%
6%
4% 3%3%
2% 2% 2% 2%
TOP 10 ADVERTISERS
Total Minutes of AdvertisingTOP 15 BRANDS
Liaquat
Ho...Pepsi
New Ariel...
Mobilin
k
Safe
guard PTCL
DewUSA
ID
Coca Cola
Lake
City
Zong C
ircle
Head &
Sh...
Dettol ...
Pampers
CRLF
3%
3%
3%
2%
2% 2%2%
2% 1% 1%1% 1% 1% 1% 1%
CHANNELS’REPORT
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO N
EWS
DAWN N
EWS
CITY42
HUM TV
ARY DIGITA
L
ARY NEW
SGEO
SAM
AA
Urdu-1
AAJ NEW
S
KohiNoor
DUNYA NEW
S
CHANNEL 5
ATV 8xm
4% 4% 4% 4%
3% 3%3%
3% 3%3% 3% 3% 3%
2%2%
Share in terms of minutes may be similar but it may vary in terms of value.
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
CITY42
ARY NEW
SKTN
NEWS O
NE
DAWN N
EWS
HUM TV
ARY DIG
ITAL
AAJ NEW
S
TV ONE
Expre
ss Ent
SAMAA
Apna TV
GEO NEW
S
WAQT
KohiNoor
4%
3% 3% 3% 3% 3% 3% 3%3% 3% 3% 3%
3%2% 2%
NEWS45%
Ent37%
MUSIC6%
SPORTS4%
MOVIES2%
KIDS2%
FOOD2% HEALTH
1%
RELIGIOUS1%
Genre Split in June 13% Share of Advt. Minutes
Late Night (00:00 - 05:59)
10% Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%Evening Time (17:00 - 18:59)
10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)
6%
Time Band Split June 13% Share of Advt. Minutes
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:secretariat@pas.org.pk
Mr. Chander Kantchander.k@mediabank.net.pk
0300-2690840