RadioMonthly Report Feb14

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

About Media MilesLaunched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)

About the Report

Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

SNAPSHOT

• Shampoos topped in the advertising category followed by Telecom and Beverages in February, 2014.

• Unilever Pakistan was the top Advertiser in February, 2014

• Clear was the top advertised brand

Last Month Rank

No. CATEGORIES (MINS)(%)

- 1 Shampoos 17.7

1 2 Telecom 16.2

- 3 Beverages 12.4

2 4 Food 10.7

4 5 Milk 6.0

- 6 Detergents 3.5

9 7 Cell Phones 3.1

3 8 Financial Institutions 3.1

5 9 Tea 3.0

- 10 Biscuits 2.6

*Top 10 Categories contributed 81.6% of the total Ad Volume.

INDUSTRY TOP 10 [CATEGORY]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. CORPORATIONS(MINS)

(%)

3 1 Unilever Pakistan 18.1

1 2 Nestle Pakistan 14.2

- 3 Pepsi 9.8

- 4 Procter & Gamble 5.6

8 5 Ufone GSM 4.9

2 6 Telenor 4.9

- 7 China Mobile 4.4

- 8 Nokia 2.4

- 9 Continental Biscuits 1.9

- 10 Coca Cola 1.8

INDUSTRY TOP 10 [Advertisers]

(BASED ON NUMBER OF MINUTES)

INDUSTRY TOP 10 [BRANDS]

(BASED ON NUMBER OF MINUTES)

Last Month Rank

No. BRANDS(MINS)

(%)

2 1 Unilever Pakistan 12.7

1 2 Nestle Pakistan 12.6

- 3 Procter & Gamble 10.6

- 4 Pepsi 7.4

8 5 Ufone GSM 4.6

3 6 Telenor 4.1

- 7 China Mobile 3.8

- 8 Tapal Tea 3.1

- 9 Caltex Oil Pakistan 2.5

- 10 GlaxoSmithKline Pakistan 2.0

Trend AnalysisJan-Feb 2014

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities

Share in Millions

Trend AnalysisJan-Feb 2014

Based on 28 Radio Stations in 6 Cities

TIME BAND SHAREAdvertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities

CITY WISE SHARE%Share of Advertising

FM Channels ShareAdvertising in Minutes

• Total spent in February, 2014 was PKR 102,333,440/-• Total Minutes of Advertising ran were 40,851 (minutes)

Average Nos. of Ads / Day

An average of 2,145 ads were aired in Karachi on FM stations per day

THE ENDTHE END

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Mr. Nasir ud Din nasir@mediamiles.biz nasir@mediamiles.biz

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