Your  family  away  from  home  

Susan s.

Andrew P.

Emily B. Jae D.

Kevin L. Emily L.

Current Market Situation f

Product t

! Student Run

I First meal free

! Affordable

X free care Packages

Price U

$200 Per 30 cubic feet /4-M

$15 Extended Care Package

" Price FOR student "

Insurance  /  Year  $1,500   Name  

Search  &  Registra?on  

$8  

Adver?sing  Budget  /  Year  

$1,500  Business  

Registra?on  $60  

Business  License  $340  

v fixed costs v

ds  

v costs / Customer v

Labour  $20  

Packing  Supplies  $10  

Gas  /  KM  $0.20  

Basic  Starter  Kit  $25  

Place H

Kitchener - Waterloo

Target market A

L Uw Students

" International

j Cooperative

rq without a car

Meet Chris: UW International Student. Co-op no means of transportation.

Target Profile A

New Market Strategy l

Positioning M@

H Your family Away from home

q Student-Run

Weaknesses & Threats k

q WEAKNESSES q # Expensive insurance

L Student Trust

R SPACE LIMITATION

K competitioN k

J Store your dorm

J Uni brand mini movers

J Kw safe storage

J University Boxes

J University Boxes

J Kw safe storage

J Uni brand mini movers

J Store your dorm

Strengths & Opportunities y

N strengths N

N Cheapest on the market

N CARE PACKAGE & MEAL

N Lean & Flexible

N STUDENT RUN

M Opportunities M

Growth of the market

Expansion INTO KW Schools

Promotion R+

c Events

T Frost/Frosh week

y U@Waterloo Day

H Open houses

# Social Media

W Facebook

B Twitter

G Google+

J Youtube

JAN FEB MAR APR MAY JUN

Frost Week Jan 9-1: Booth and Flyers Social Media Feeds

Jan. 6-10 Moving Turnover Winter)

Sublet Season: Comprehensive Strategy SLC presence Outdoor booth Social media feeds Newspaper Ads Positioning Story UW Website

JULY AUG SEPT OCT NOV DEC

Moving Turnover (Spring)

Comprehensive Strategy 1.  FROSH -  SLC Booth -  Outdoor marketing

campaign -  Social Feeds

Pivot Point -  Largest client base -  Heavy promotions

and presence on campus and social media

Your  family  away  from  home