PACKAGING

MEANING OF PACKAGING “The act of designing and producing the container or wrapper of a product” is called “packaging”.

LEVELS OF PACKAGING PRIMARY

PACKAGE

SECONDARY

PACKAGINGTRANSPORTA

TION PACKAGING

PRIMARY PACKAGE“It refers to the product’s immediate container”

SECONDARY PACKAGINGIt refer to additional layer of protection that are kept till the product is ready for use.

TRANSPORTATION PACKAGING It refers to further packaging components necessary for storage identification or transportation.

IMPORTANCE OF PACKAGING Rising standards of health and sanitation

Self service outletsInnovational opportunityProduct differentiation

FUNCTIONS OF PACKAGINGproduct identificationproduct protectionfacilitating use of the product product promotion

REVIEW QUESTIONSA. What do you mean by packaging?

B. What are the function of packaging?

C. How can packaging be made them in an attractive manner?

FOLLOW UP ACTIVITYWrite an assignment work on packaging of a product