Integration of packaging design and manufacturing process

RafeeqObeikan Graphic CenterPrepress & Technical Manager

WOW!

WOW! drivers in Packaging.

• Economic• Creativity• Functionality• Localization• Cultural

• Science & technology

• Environmental• Personalization• Etc.

OOPS!

Oops! drivers in Packaging.

• Text Content• Translation• Graphic content• Structural content• Regulatory content• Brand Integrity

• Long approvals• Time to market• Cost control• Color consistency• Repeatability with

multiple packaging suppliers, etc.

The packaging production process…

Oops! Text & Translations!!!

Oops! Graphic content

Oops! Structural content

Oops! Regulatory content

Oops! Color consistency through digital proofing (also remotely)

Oops! Long approvalsaffecting time to market

Oops! Repeatability with multiple packaging suppliers

Thank you!Share your views at:

m.rafeeq@obeikan.com.sa