PROMOTION

Businesses use Advertising and Sales Promotions to get you to buy their product / use their service, but what is the difference?

FOR MORRISONS (OR ANY SUPERMARKET) CAN YOU THINK OF AS MANY WAYS AS YOU CAN THAT THEY:

Tell you about the products they sell and what the store has to offer.

Encourage you to buy the products once you are there.

AO1: State an example of advertising and sales promotion

Promotion

Today you will learn:

What is promotion and what methods different businesses use.

You will be successful if you can:

AO1: State an example of advertising and sales promotion

AO2: Explain the difference between advertising and sales promotion

AO3: For a given business evaluate the methods used.

Stretch: Business Guru

ADVERTISING OR

SALES PROMOTION

AO2: Explain the difference between advertising and sales promotion

TASK: BIG – V- SMALL

For a big business of your choice give example of advertising and sales promotion they use.

For a small business of your choice give examples of advertising and sales promotion they use.

For each explain why you think they use the methods of advertising and sales promotion you have identified.

AO3: For a given business evaluate the methods used.

TASK: BIG – V- SMALL

AO3: For a given business evaluate the methods used.

DysonIdentify examples of advertising and sales promotions used by a big and small business of your choice

CadburyDescribe the advertising and sales promotions used by big and small business of your choice.

BMWAnalyse the advertising and sales promotions used by a big and small business of your choice (adv / dis)

AppleJustify the advertising and sales promotions used by a big and small business of your choice

If you finish your task do the next group task

Extension:Business Guru

PLENARY

What have you learned this lesson. Back it up with real business examples.