PRODUCE AND PUBLISH TRAINING VIDEOS ON THE

WEBKen TheriotSep 9th 2014

Why Video?

“Let's use an example to compare a traditional batch-and-queue process to a single-piece flow process. Our example has three processing “stations” that each transform a piece of work-in-process until it is complete. Management has determined that it is most efficient to move/process parts in batches of 10. To complete a single batch of 10, it takes 30 seconds. Now let’s do the same process using single-piece flow. After a single piece of WIP is processed at station one, it is moved to station 2, who begin process two immediately, after which it is moved to station 3, where it is completed. This method is repeated for each item. When done this way, it takes 12 seconds to process 10 pieces, a savings of 18 seconds, a 60% reduction in total production time.”

Text Version of Lean Training Concept

3 min. for first part

10 minutes

10 minutes

• Batch & Queue Processing

Flow Time: 30 minutes for total order21 minutes for first piece

10 minutes

ProcessA

ProcessB

ProcessC

12 min. for total order

ProcessB

ProcessA

ProcessC

• Continuous Flow Processing

First piece

First piece

Picture Version of Lean Training Concept

5

Process A Process B Process C End User

Flow: Batch and Queue

Processing time:30 seconds

6

Process A Process B Process C End User

Single-Piece Flow

Processing time:12 seconds!

Text can be made better with pictures…

Pictures can be made better with videos

Other Benefits of Video• Build better relationship with customers

– Can see faces and personalities • Priority in search engines• People engage more with videos

Examples

Lynda.com – training videosHome Brew Audio

• Make the video1

• Upload that video file into a storage place – the “host” – on the web

2

• Stream that video on your website with a player3

So How Do We Do It?

Create and Publish Video

HOW DO YOU CREATE VIDEOS?

Types of Videos

1. The talking head - just a person talking to you2. “Person demonstrating how to do

something” video. 3. PowerPoint slide show video - is pretty much

just … a PowerPoint slide show but in a video – usually with someone narrating the voice-over.

4. Screen cast videos like you saw on Lynda and on Home Brew Audio

Types of Videos

5. Animations with voiceovers - Sketch videos (ASAP Science video)- Explainer animations

-- GoAnimate (goanimate.com)6. Some hybrid of the above – I recommend this!

Creating The Videos

• The Talking Head and the “Person demonstrating how to do something” video – actual device or video camera

• Slide Show - Don’t even need a camera!– Just use screen capture software like Camtasia

Studio, Screen Flow or the free Jing• Screen casting videos - same as above

Capture the video

Creating The Videos

• Actually creating a product– Title text– Combining multiple bits of video on a timeline using

video software (we’ll talk)– Editing out bad takes, shots, etc.– Adding Audio– Put it all together as one file

• “Render” video file (can take a long time!)– mp4! (maybe mov)

Produce the video

Creating The Videos

• iMovie– Mac only. It’s pretty decent– Learning curve

• Vegas– Windows only. My preferred program

• Camtasia– Mac or Windows: For screen cast videos– Complete production capabilities

Software

HOW DO YOU PUBLISH VIDEOS?

Publishing Your Video

You need 2 things:

Host

Player

A place to put your video on the web

A way for people to watch it

Publishing Your Video

Hosti ng• DIY

o Just upload the video to your domain (FTP usually) o 3rd Party hosting - simply storage and streaming

Amazon S3 for example• Easy and Free

o YouTubeo Vimeo

• All-in-one Online video services - Paido Brightcoveo Sprouto Wistia

Publishing Your Video

Players• Don’t just put a link!• With YouTube, you don’t need a player

– Embed code! Just copy and paste• Wordpress – Player is built in• Stand-alone players

– FlowPlayer– JW Player

Ways To Publish Your Video

1. Upload a video to YouTube2. Copy it’s embed code 3. Paste it on your site

Quick and Easy - YouTube

However…1. Can’t put vids behind a paywall2. They’re not secure3. You don’t own the hosting

Ways To Publish Your Video

1. Teaser videos to draw traffic to your own site2. Entertaining videos (YouTube is primarily for

entertainment!)

Still Good Uses For YouTube

Ways To Publish Your Video

1. Upload a video to your own domain2. Place a 3rd party player on a page to stream that video

A. Or just type video’s url into Wordpress (shortcode)A. [video mp4=“urlofvideo.mp4"][/video]

DIY

1. Upload video to Amazon S3 2. Place a 3rd party player on a page to stream that

video3. Et Voila!

Drawback: Might take up too much space with your web host

AUDIO QUALITY

Bad Audio Can Ruin Good Video!

Bad Audio Can Ruin Good Video

• Make the video1

• Upload that video file into a storage place – the “host” – on the web

2

• Stream that video on your website with a player3

Summary

QUESTIONS?

A copy of this presentation can be found here: http://homebrewvideo.com

Linkshttp://www.lynda.com http://www.homebrewaudio.com/reafir-madness-hidden-noise-reduction-tool-in-reaper ASAP Science: http://www.youtube.com/watch?v=HffWFd_6bJ0http://goanimate.com/http://www.homebrewaudio.com/improve-quality-audio-record-home-tip-1/ TNGTARA2 Promo - https://www.youtube.com/watch?v=J1DXjgvQWH8http://voices.comhttp://www.jwplayer.com/ http://www.homebrewvideo.com