P&G Alums

-Mexico-

P&G in Mexico

Established in 1948

Prestige School

High Turnover many employees

Groups gather socially

P&G

Mexico

November, 2003

First Step

February, 2004

Leadership Team 20 members

All GenerationsAll DisciplinesAll Ages

0 0 2 8

Members registered

Mission

Help former P&G employees to stay connected;

share ideas, talents, resources & fun.

Share the sense of pride and ownership

that having participated in P&G generates.

Strategy

Word of mouth (e-mail)

0 1 3 0

0 2 0 5

0 3 5 0

May

June

Aug

Members registered

2004

StrategyKeep on growing !!

2 80 3 01 0 52 5 03 2 27

Feb May Jun Aug Jun2004 - 2005

Consumer Understanding

Research

TOTAL BASE (215)

See Old Friends 99%

Have Fun 69%

Offer professional services 28%

Looking for Jobs 28%

Finding Suppliers 13%

Networking 8%

Update on P&G 3%

Others 8%

61% Response !!

PGAlum

ResearchTotal Male Female

TOTAL BASE (215) (151) (64)

Address Book

95% 95% 94%

Job Posting 81% 77% 91%

Conferences

70% 68% 75%

Social Events

48% 42% 63%

Sports Events

23% 22% 27%

Discounts 50% 48% 55%

Others 10% 9% 13%

Consumer Understanding

Events

Kick Off Event

October 14, 2004

Expected: 300Attended: 520

+ 75%

Events

Sponsors

Video

Insert Video Here

EventsGolf TournamentFebruary 9, 2005

EventsConference Ms Understood

March 8, 2005

Other ActionsWeb Page

E-mail communication.

Today

443 + 279 = 722Members Registered

Next Steps

Develop secure & useful directory

Develop effective job posting

Formalize legal entity

Develop a financial model to

fund following activities / events

Committee of social responsability

Upcoming events

Conference Sergio Zyman

Women roundtable discussion

Roundtable: Commercial / Trade

Changing enviroment

Issues

Limited time from volunteers

Solid financial strategy

Capitalize on Web Page

Thank you