Oxiem - Beyond Responsive Web Design

Post on 01-Nov-2014

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One of the questions we hear most often is, “Where do you see web technology going in the coming years?” While localization, mobile, and apps are certainly key components of the emerging web, we feel that the biggest game changer will be personalization. With emerging government regulations and major privacy changes from Google, visitor intelligence will become harder to obtain; therefore, it will become increasingly important to learn as much about your visitors and apply that knowledge immediately. Websites That Think technology is “Organic Design” aimed at not only adjusting the layout of sites to device types, but more importantly, adjusting the very experience based on what we learn about the visitor´s needs. The old ways of reviewing heat maps and analytics to make changes based on behavior is like driving using only your rear-view mirror. “Organic design” principles found in our Websites That Think philosophy allow you to customize visitor experience immediately, leveraging up-to-the-minute visitor intelligence.

Transcript of Oxiem - Beyond Responsive Web Design

interactive insights | 2012 beyond responsive design

> overview

• Founded - 2004

• Employees - 22 professionals

• Offices Cleveland, Dayton, Columbus & Springfield, Ohio

• What We Do:

• Engaging Website Experiences

• Results-Driven Search Marketing

• Brand Insights & Communication

• Content Marketing

• Digital Video & Interactive Elements

Inspiring Brand Interactions

the landscape the power of effective interactive marketing

OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012

Active Device Usage

OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012

Active Device Usage

OXIEM | INSIGHTS + STRATEGY

A Generation Of Multitaskers

OXIEM | INSIGHTS + STRATEGY

What Is Responsive Design?

A website’s ability to transform both visually and architecturally to the display upon which it is viewed. Responsive design focuses on the display, rather than the device

OXIEM | INSIGHTS + STRATEGY

Multi-Device Trends & Viewports

OXIEM | INSIGHTS + STRATEGY

Why Responsive Design?

• Better Visual Representation • Optimized Navigation • Optimized Features • Search Engine Friendly • More Reliable Navigation

the next leap going beyond responsive design to smarter sites

OXIEM | INSIGHTS + STRATEGY

Technology Conference Ideas Welcome To The Online Cocktail Party.

OXIEM | INSIGHTS + STRATEGY

You Know More Than You Think

Domain: Lockheed.com

Location: Bethesda, MD

Personae: Engineer

When: 3pm, Wed. 9.12

Keywords: AS9102, Technology Solution

Onsite Interactions: Product, Case, Technical White Paper

Device: iPad

Return Remarketer

OXIEM | INSIGHTS + STRATEGY

What Do You Know?

OXIEM | INSIGHTS + STRATEGY

Inspiring Brand Interactions

OXIEM | INSIGHTS + STRATEGY

Oxiem Web Portfolio

OXIEM | INSIGHTS + STRATEGY

Oxiem Web Portfolio

OXIEM | INSIGHTS + STRATEGY

A Site For The Smarter Tablet

OXIEM | INSIGHTS + STRATEGY

A Site For The Smarter Tablet

OXIEM | INSIGHTS + STRATEGY

A Site For The Healthier Tablet

OXIEM | INSIGHTS + STRATEGY

A Site For The Harder Working Tablet

OXIEM | INSIGHTS + STRATEGY

What Do You Know?

O X I E M B R A N D I N T E R A C T I O N S | C O L U M B U S | D A Y T O N - S P R I N G F I E L D | 9 3 7 4 8 4 . 8 1 8 1 | O X I E M . C O M

thank you.