Post on 15-May-2015
Intro to PRWeb
The Case for Search
WebVisible and Nielsen Online
Search
Search Engine Optimization
A set of methodologies that make it easier for search engines to find, index, categorize, and rank Web content.
Lee Odden / TopRank Online Marketing
Search Engine Optimization
Internal External
Search Engine Optimization
Internal SEO
Internal SEO
Internal SEO > Title Tag
Internal SEO > Phone Number
Internal SEO > Visible Content
External SEO
External SEO
External > Google Places
External > Google Places
External SEO with PRWeb
Where your News Goes
• Search engines (i.e. Google, Yahoo!) • News sites • 300,000+ subscribers • Over 30,000 journalists and media outlets• Directly to top media (via AP) • Directly to top bloggers (via Zemanta) • Thousands of Web publishers
Outcome of the Release
Tips for Localizing your Release• Localize the headline in the title and URL• Use local identifiers in the body of the release• Use local identifiers in the links
Product Tour
Stats• Deliveries – What media the release was delivered to.• Reads – How many people read (on PRWeb).• Impressions – How many impressions theirrelease received (on PRWeb). • Interactions – Activities taken on the release.• SEO Stats – What search terms people usedto find their release.