Overcoming the “Small” Brand:

Scaling your Goals

http://www.flickr.com/photos/maikkeizer/5644061864/

Not all of us can expect our customers

to camp outside of our door for 17 days

before we release something new.

http://www.flickr.com/photos/booleansplit/8725155913/

(especially if

it’s pretty

similar to

our previous

product)

http://www.flickr.com/photos/booleansplit/9633373424/

So, how do we measure the success of a strategic change?

http://www.flickr.com/photos/34003974@N06/4670493953/

Do we base it

solely on our

competitors?

http://www.flickr.com/photos/8629907@N07/8142785389/

Do we compare results to past performances?

http://www.flickr.com/photos/bearuk/563254767/

Or do we sit around and

count our money?

http://www.flickr.com/photos/baslow/1242760687/

When your brand is small

(at least compared to the

big guys), it’s difficult to

determine how much you

really matter.

It also takes time to develop what

others seem to create overnight.

http://www.flickr.com/photos/chijs/5680044520/

Last week, we launched a new

website and blog.

$$$$

We also created a social

media presence.

Obviously, we didn’t become

rock stars overnight.

http://www.flickr.com/photos/rbowen/2523296126/

But people were tuning in.

http://www.flickr.com/photos/sen_meister/5297648914/

When the first contractor submitted

an online sign-up request shortly

after launch, we high-fived.

http://www.flickr.com/photos/letsbook/7559857316/

When we got our first blog

post “like,” we bumped fists.

Seriously, we did.

And when we got our first blog

subscribers, we just felt great—

because all of the hours spent creating captivating

content were showing results.

Our competitors started

“following” us on LinkedIn.

http://www.flickr.com/photos/vinothchandar/8093281752/

It seemed like we were finally

part of the conversation, and people cared about what

we had to say.

http://www.flickr.com/photos/94379417@N00/4808475862/

But compared to the “big guys,” our

success last week was so small that

it couldn’t possibly

matter to them.

Should we care

How do you scale your goals

when you’re up against giants?

http://www.flickr.com/photos/abcdz2000/3247833141/

We’ve decided…

http://www.flickr.com/photos/falequin/8443342362/

We truly believe in what we have to offer. It’s unique—in a good way.

http://www.flickr.com/photos/nbhattac/4488031877/

And more importantly, so do

our customers.

http://www.oprah.com/oprahshow/Oprahs-Ultimate-Favorite-Things-Part-2-Memorable-Moments/8

If what we have is different, then

comparing ourselves to our competitors is not fruitful.

http://www.flickr.com/photos/aigle_dore/5237985177/

Our goals, even if they’re smaller

right now, are simply a start.

http://www.flickr.com/photos/r_a_z_e/280206383/

We’re pushing forward.

We’re devoted to

making our

customers happy.

And we believe in

our value.

Want to

know

more?

Email us at

hil@medallionbank.com