Post on 19-May-2015
description
OVERCOME YOUR EMAIL MARKETING PHOBIA
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HOUSEKEEPING
• To text me: +61 7 0438 898 706
• Hashtag #emailphobia
• To ask a question, raise your hand to be unmuted or
• Type a question in the chat box
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ABOUT ME• One year ago Content Marketing Cardiology
did not exist
• Have built an email list of more than 1000 potential clients
• Am working with clients I love!
• Blog shortlisted for top social media blog contest: Social Media Examiner
• Blog nominated as one of the top 25 small biz blogs in Australia: Telstra Smarter Business
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Email makes it possible for you to communicate directly with potential clients.
They get to know you and you get to know them.
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WHY CLIENT NURTURING IS ESSENTIAL
Open Rate0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
MineAverage
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Marketers who are focused on relationship building outperform their
counterparts by approx 50%. (Experian, 2009)
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When it comes to email marketing, small businesses typically make the following mistakes:
• They don’t have a mailing list at all.• They only email every few months, if at all.• They only email about sales, discounts and
company news.• They don’t use a reputable email marketing
service that complies with current email laws and best practices.
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To become an email communicator:
1. Add Value2. Be Relevant3. Be Consistent
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Top Tools for Email Marketing:
1. Email Management Software
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Top Tools for Email Marketing:
2. A self-hosted Wordpress Website
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Top Tools for Email Marketing:
3. Landing page plugins/themes
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Top Tools for Email Marketing:
4. Membership plugin or cloud platform
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Top Tools for Email Marketing:
5. Affiliate Marketing Software
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1. Thank you page on your website
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2. Use autoresponders
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3. Focus on emailing active subscribers.
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4. Be personable
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5. Give some behind-the-scenes info
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http://casmccullough.com/content-marketing-cardiology-3-month-program/
Module 1: How to build a content marketing system that attracts and converts your ideal clients.
Module 2: How to identify and build a content strategy aimed at your ideal client, so you can stop wasting your time and money on promoting your offering to people who will never buy from you.
Module 3: How to generate a variety of content to inspire, inform and entertain your ideal clients, and keep them coming back for more.
Module 4: How to source and share awesome content that your genuine potential clients will love to read, listen to, watch, comment on and share.
Module 5: How to consistently create awesome content that attracts your ideal clients and inspires them to take action.
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http://casmccullough.com/content-marketing-cardiology-3-month-program/
Fast Action Bonus (valued at $497)
Fast Action Bonus: Workshop and develop your irresistible subscriber offer in a one-on-one Skype workshop and email consultations with me over the course of the Content Marketing Cardiology program, so you can quickly identify the best strategy for attracting your ideal potential clients to your mailing list and put an action plan in place to make it happen, with my support.
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More info about the program: http://bit.ly/cmcardiology
Thank you for listening!!!
Questions???? Ask me anything!
Get in touch on Facebook: http://www.facebook.com/casmccullough
On Twitter: http://www.twitter.com/casmccullough