Growing  your  business  with  content  discovery  

Luiz Biagiotti Country  Manager,  Brazil  

The  Business  of  Discovery  

INTERNAL  DISCOVERY   PAID  DISCOVERY  

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For  each  individual  reader  is  our  focus  

The  best  possible  recommenda2ons  !  

MORE  VALUE  FROM  ALL  YOUR  CONTENT  

The  Benefits  of  Scale  

Discovery  Around  the  World  

NEW    YORK  

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WASHINGTON  DC   TEL    AVIV  

SINGAPORE  

CHICAGO  

SAN  FRANCISCO  

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SYDNEY  

MILAN  

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LOS  ANGELES  

150  BILLION              

RECOMMENDATIONS  PER  MONTH  

14  BILLION  

           

PAGE  VIEWS  PER  MONTH  

DistribuTon  Partners  

3!9!1!MONTHLY  UNIQUE  VISITORS    GLOBALLY    

MILLION  

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BEHAVIORAL   PERSONAL  CONTEXTUAL    

New  Revenue  PotenTal  

MORE  VALUE  FROM  ALL  YOUR  CONTENT  

A  HolisTc  SoluTon  

Videos   Homepages  

Desktop  Mobile  

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CONTENT  PERFORMANCE  Where  should  arTcles  be  placed?  ENGAGE  EDITORIAL  

INSTANT  HEADLINE    &  IMAGE  TESTING  OpTmize  Engagement  &  CTR  ENGAGE  EDITORIAL  

SOCIAL  EDITORIAL  TOOLS  Which  stories  to  share  and  when?  ENGAGE  EDITORIAL  

*   *  

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All  Pages    +  30%    Homepage  OpTmizaTon  

With  Outbrain,  we  get  instant  insights  that  we  can  act  on,  live,  as  stories  happen…  while  delivering  incremental  revenue,  and  most  importantly,  making  our  site  more  enjoyable  for  everyone  who  visits.  

ChrisTan  Broughton  |  Digital  Editor    

Responsive  Technology  

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Beber  MoneTzaTon  than  Desktop  

     Mobile    

Display  

 DISPLAY  AD  DATA  BASED  ON  MARY  MEEKER’S  (KPCP)  REPORT,  MAY  2012;  OUTBRAIN  RPM’S,  MARCH  2013  

+1%  

-­‐79%  

Mobile  Web  |  Hybrid  |  NaTve  

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B  A  

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The  best  possible  recommenda2ons  

Videos   Homepages  

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Thank  You  Luiz Biagiotti lbiagiol@outbrain.com  

CONFIDENTIAL:  NOT  FOR  DISTRIBUTION  

•  This  document  has  been  prepared  solely  for,  and  is  being  delivered  on  a  confidenTal  basis  to,  prospecTve  business  partners  of  Outbrain  inc.  (The  “company”).    Any  reproducTon  or  distribuTon  of  this  presentaTon,  in  whole  or  in  part,  or  the  disclosure  of  its  contents,  without  the  prior  wriben  consent  of  the  company,  is  strictly  prohibited.    By  accepTng,  opening  and/or  reviewing  this  document,  you  acknowledge  the  confidenTal  nature  of  the  informaTon  contained  in  this  document,  and  agree  not  to  reproduce  or  distribute  this  document  or  any  informaTon  contained  herein.  

•  This  presentaTon  includes  certain  statements,  esTmates  and  projecTons  of  the  company  with  respect  to  the  anTcipated  future  business  and  performance  of  the  company,  such  statements,  esTmates  and  projecTons  reflect  various  assumpTons  of  management,  which  assumpTons  may  or  may  not  prove  to  be  correct.  Certain  informaTon  presented  in  this  presentaTon  consTtutes  “forward-­‐looking  statements”  which  can  be  idenTfied  by  the  use  of  forward-­‐looking  terminology  such  as  “may,”  “expect,”  “believe,”  “anTcipate,”  “esTmate,”  “plan,”  or  “conTnue,”  or  the  negaTve  thereof  or  other  variaTons  thereon  or  comparable  terminology.  Such  forward-­‐looking  statements  represent  the  subjecTve  views  of  the  management  of  the  company  and  management’s  current  esTmates  of  future  performance  are  based  on  assumpTons  which  management  believes  are  reasonable  but  which  may  or  may  not  prove  to  be  correct.  There  can  be  no  assurance  that  management’s  views  are  accurate  or  that  management’s  esTmates  will  be  realized,  and  nothing  contained  herein  is  or  should  be  relied  on  as  a  promise  as  to  the  future  performance  or  condiTon  of  the  company.      

STRICTLY  CONFIDENTIAL:  NOT  FOR  DISTRIBUTION  

Appendix  

What  You  Won’t  See  

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