Out-Of-Boardroo

m Thinking

These are your customers

Some are satisfiedSome are delighted

Some are dissatisfiedSome are fuming

But they understand their problems and needs

At times, they can generate more ideas than an

organization internally can

Invite them to an online community

Connect them with each other

Initiate discussions, set directions, throw pointers

and moderateLet’s get some

ideas on what

new stuff you’d

like.

What about our packaging?

That’s a great response, let’s refine and vote for top ideas.

Encourage and incentivizeIts not just the reward, but, the empowerment, the recognition, and, the

creative involvement that makes them participate

As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can

then be quantitatively verified

What do you get?Not that research is useless, just that simple things can be useful too

Collective intelligence and creativity of various customers

Customer feedback and qualitative insights into their unserved needs

Enhanced brand image as your customers feel involved and special

linkedin.com/companies/Drizzlin-Mediafacebook.com/DrizzlinSocialMedia

slideshare.net/Drizzlintwitter.com/Drizzlin