Other Sampling Designs - Mr. Song's...

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AP Statistics

Probability Sampling A probability sample is a sample chosen by chance. We

must know what samples are possible and what probability each possible sample has.

Some prob. Sampling designs (such as SRS) gives each member of the population an equal chance to be selected. (may not be true in more elaborate design)

The use of chance to select the sample is the essential principle of statistical sampling.

Stratified Random Sample A probability sampling method.

More accurate than SRS.

Divide the population into subgroups of similar individuals, called strata. Then choose a separate SRS within each stratum and combine the SRS's into a full sample.

Examples A population of election district might be divided into

urban, suburban, and rural strata.

Freshmen, sophomores, juniors and seniors at MHS

White, Black, Asian, Hispanic students at MHS

Multi-stage Sampling Design Also a probability sampling method.

Choose the sample in stages starting with larger groupings and working down to smaller groupings.

Used when populations are large and widely spread out.

Most opinion polls and other national samples are multistage.

Example

Sources of Bias in Sampling Undercoverage - occurs when groups in the process are left out

(census and homeless).

Non-response - an individual chosen for the sample can't be contacted or refuses to answer.

Response Bias - for whatever reason the subject doesn't tell the truth. (Illegal or unpopular behavior, faulty memory about past events).

Wording effects - questions shouldn't be confusing or leading. Sampling Bias – bias which is a result of poor sampling

techniques.

Sampling Frame

The list of individuals from which a sample is actually selected is called the sampling frame. Ideally, the frame should list every individual in the population, but in practice this is often difficult. A frame that leaves out part of the population is a common source of undercoverage.

5.13 (a) Suppose that a sample of households in a community

is selected at random from the telephone directory. What households are omitted from this frame? What types of people do you think are likely to live in these households? These people will probably be underrepresented in the sample.

5.13 (b) It is more common in telephone surveys to use random

digit dialing equipment that selects the last four digits of a telephone number at random after being given the exchange (the first three digits). Which of the households you mentioned in your answer to (a) will be included in the sampling frame by random digit dialing?

Exercise 5.15 Question Wording

Ex.5.16 Grading the President A newspaper article about an opinion poll says that

“43% of Americans approve of the president’s overall job performance.” Toward the end of the article, you read: “The poll is based on telephone interviews with 1210 adults from around the United States, excluding Alaska and Hawaii.” What variable did this poll measure? What population do you think the newspaper wants information about? What was the sample? Are there any sources of bias in the sampling method used?

Ex. 5.16 Variable: Approval of president’s job performance.

Population: Adult citizens of the U.S. (maybe just registered voters)

Sample: The 1210 adults interviewed.

Possible source of bias: Only adults with phones were contacted. Alaska and Hawaii were omitted.

5.18 Wording Bias Comment on each of the following as a potential sample survey

question. Is the question clear? Is it slanted toward a desired response?

(a) “Some cell phone users have developed brain cancer. Should all cell phones come with a warning label explaining the danger of using cell phones?”

(b) “Do you agree that a national system of health insurance should be favored because it would provide health insurance for everyone and would reduce administrative costs?”

(c) “In view of escalating environmental degradation and incipient resource depletion, would you favor economic incentives for recycling of resource-intensive consumer goods?”

Activity 5B