Post on 20-Jan-2016
Copyright Business Coaching for Osteopaths
BUSINESS COACHING FOR
OSTEOPATHSOsteobiz Shoestring
Marketing Local Collaboration
Gilly Woodhouse
LOCAL COLLABORATION How could you connect with your local target
audience?
It’s not about you, it’s about them!
But what if you don’t like selling?
Change your mindset
You are educating and informing your community
Let’s look at two examples
WHERE ARE THE SPORTY TYPES?
Which other businesses in your area
also attract similar kinds of people to
your sporty Perfect Patient?
Gyms, sports teams, running clubs,
swimming pools, tennis or golf clubs?
What would be the benefit to them in
learning about osteopathic treatment?
IDEAS Give a short 10 minute talk at amateur
sports teams venues Offer to show beneficial stretches to
gym members Show the local golf club how to improve
their swing Show tennis players at their club how to
avoid injury Offer a Q&A session at the end
BABIES AND CHILDREN
Which local businesses also attract this
age group?
Clinics, NCT groups, mother and toddler
groups, childminders, nurseries, soft
play or outdoor climbing centres
How could you work together to benefit
the children?
IDEAS
Could you give a talk to the parents to
explain how you help with common
childhood complaints?
What about a free newborn health
check?
Start a baby massage group?
A fun exercise group for pre-school
children?
GENERAL COLLABORATION Run a joint competition to win a
Christmas hamper with the local independent pharmacy. Let them know they’ll be added to both your email lists unless they opt out.
Team up with the newsagent; ask them to donate a couple of relevant magazines per month with their sticker on the front “Supplied by AB Newsagent for your enjoyment”. In return put your leaflet dispenser by his till and give him a treatment or two.
WHAT ELSE COULD YOU TRY? Collaborate with the local garage and do
a deal based on a reciprocal voucher say £5 off an MOT service and £5 off an MOT treatment
Who else would fit?
Hairdresser? Book Shop? Café or restaurant? Pilates class?
COULD YOU RUN: A competition A treasure hunt map or similar at a
school fete? A monthly drop in one hour clinic for
runners to prepare them for the local 5K run?
A weekly mobility class for pensioners?
Let’s share some ideas
PUBLICITY The point of any joint collaboration or
competition is to get publicity or PR benefits
Print leaflets to create awareness locally Take inspiring photos and write a punchy
item for the local newspaper Get a little interview on the local radio Put information about the event/idea in the
local magazine Talk every day about the excitement of it
on all your social media