how the HUMAN WEB is changing the game

@ajleon #osCharity #iofnc

3 skills

to succeed in the digital landscape

#1 storytelling

tell your story

micro your project’s story

macro your organization’s story

org tip

digital storytelling taskforce

storytelling tools

#2 urban development

build your tribe

audience vs community

understand social

ecosystems

facebooktwitter

family reunioncocktail party

urban development tools

#3 digital arson

call to action

movement vs

campaign

know your community

fans followers catalysts

3 types of community members

followers

follow.

click a button

fans

cheer.

share your story

comment on your work

move.

catalysts

tell them what you want!

but …

case study

the shine movement

Quinn

org tipmake room for user DNA

case study

storytelling

urban development

digital arson

closing thoughts on digital strategy

need room for experimentation

convert digital tourists -> digital natives

focus on execution vs strategy

Questions?

AJ Leon the LaC project

@ajleon

www.ajleon.me

www.opensourceCharity.com