Post on 07-Aug-2018
Organizational Innovation: Strategy Seeds for Growth!
Dawn M. Garcia, MS, CMQ-OEPursuit of Excellence LLC
2015 ASQ Innovation Conference
Session Objectives
• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results
“The Enterprise that doesn’t innovate inevitably ages and
declines.”- Peter Drucker
Why Have An Innovation Strategy?
Growth requires Innovation!
Why Strategic Innovation?
Fast Company’s #1 Innovative Company - 2013
Mark Parker, CEO
Fast Company’s #1 Innovative Company - 2013
FlyKnit Racer
Fast Company’s #1 Innovative Company - 2013
Fuelband
#1in the world
Why Innovate?
Nike’s Innovation Strategy
“If we are unable to anticipate consumer preferences and
develop new products, we may not be able to maintain orincrease our revenues or
profits.”Nike 10-K, 2015
Nike’s Competitive Advantage…
“We rely on technical innovationand high-quality products to
compete in the market for our products.”
Nike 10-K, 2015
Nike’s Innovation Results…
Nike’s Competitive Advantage…
Nike’s Corporate Sustainability…
Growth requires Innovation!
Why Strategic Innovation?
Session Objectives
• Identify how to create innovation strategy
Innovation:the creation of a viable new offering
What is Innovation?
Innovation is a Process…
Connecting ideas…
in new ways
to deliver new customer value
Innovating requires identifying the problems that matter and moving through
them systematically to deliver elegant solutions
How do we Innovate?
Larry Keeley, Ten Types of Innovation (2013)
Innovation Strategy?
What is an Innovation Strategy?
1) Identifying a need and desire to Innovate
2) Developing an innovation strategic priority
3) Developing an innovation process
Developing a Basic Innovation Strategy…
…A long-term strategy
Design for Innovation Innovate
Nike’s Innovation Strategy…
1.To Disrupt, Go All In2.Anticipate a Product’s
Evolution3.Direct your Partners4. Feed Company Culture
Creating an Innovation Strategy…
1) Find a Business Need2) Decide to Innovate, $$3) Grow Lots of Ideas —>
Need4) Prototype the Good Ones
7-> 4 -> 2 -> 1
Developing Innovations…
Session Objectives
• Identify how to create innovation strategy• Describe how to cascade innovation
Let’s cascade…
Define the customer need or problem
Set a Strategic Objective…
Customer Problem -
FlyKnit Racer
Visionary - Idea Generator -Iterator - Customer Anthropologist-
Tech Guru - Producer -Communicator - Future-caster -
Roadblock Remover
Assemble a team…
cre
Innovation Creative Phase
Execution Phase
A simple innovation model/team
Creators
ConnectorsDevelopers
Doers
Hours/weekDevelop X by 2016
Provide Resources & Expectations…
Germinate lots of ideas
Multiple ideas…
Act - Try thingsAccept Failure
Create Prototypes…
What do they like about it?
Would they buy it?
Market Testing…
Get it out there…
Production & Distribution…
Listen Help customers rave about
it!
Stages of Revision…
Session Objectives
• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams
Creating an Innovation Team
CEO Role: • Inspire vision• Support
Innovation Process
• Reflect value of innovation
Innovation Talent Spur
From prudent, sound risks to… taking risks & breaking the rules!
cre
Innovation Creative Phase
Execution Phase
A simple innovation model/team
Creators
ConnectorsDevelopers
Doers
The Creative Phase
Creators bring new ideas
Connectors turn ideas into a solution with value
Visionaries, brainstormersdesign and marketing talent,out-of-box thinkers
The Execution Phase
Developers create actionable solutions from a concept solution
Doers get solution to market
Problem-solving ability, project-management, engineering, and quality improvement skills
Creating an Innovation Team
Senior Leaders: • ‘Destination’ not driver of innovation• Allocate resources• Resolve barriers• Monitor outcomes• Support communication, project
management and recognition
Creating an Innovation Team
Other Leadership Roles:• Innovation Manager (project manager)• Business Unit Manager • Mid-level Managers• Quality Manager
Creating an Innovation Team
Employees• Process owners• Cross-departmental representatives• Voice of Customer feedback• Fresh eyes
Session Objectives
• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results
Harvesting Innovation
Strategies for Success…
An Innovation Framework
Top-down strategy, bottom-up process
Innovation Leadership for Results
CEO/Senior Team:• Visible advocacy• Strategic innovation vision• Inspire workforce• Integrated team structure & resources• Accept failure• Talent spur• Bias to act, try, explore, create anew
cre
Innovation Creative Phase
Execution Phase
Align Personalities to Roles
Creators
ConnectorsDevelopers
Doers
Innovation Team: Success Tips
Team/Team Leader: • Use a systematic innovation process• Create places for idea connections• Engage and understand customers• Prototype, prototype, prototype• Accept failure as early learning• Make solutions user-friendly• Produce the goods!• Bias to act, try, explore, create anew
Growth requires Innovation!
Why Strategic Innovation?
Session Objectives
• Identify how to create innovation strategy• Describe how to cascade innovation• Describe how to develop innovation teams• Identify how to harvest innovation results
1) Identifying a need and desire to Innovate
2) Developing an innovation strategic priority
3) Developing an innovation process
Developing a Basic Innovation Strategy…
Resources
“Strategic Innovation - Getting Started”www.pursuit-excellence.com/resources
Tom & David Kelley. Creative Confidence2013:Crown Publishing Group, NY
Growing Organizational Innovation
www.pursuit-excellence.com
1-855-837-7200