social media strategy

optimizing recruitment& event promotion

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define your objectivesset the criteria by which to measure

the success of your SM efforts

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before you begin

your objectives determine your channels

social media audit

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construct an internal

set your benchmarks

examine competitors& your past practice

1social media hiring plan

designing a

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part

existing talent

your mostpowerful SM tool?

inside-out approach

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take an

to recruiting, by starting with your staff

performance recognitionincentives for referrals

talent managementensure you have a plan in place for

engagement culture2-way communication

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aim to create an

optimize internal networking

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increase knowledge-sharingsupport collaboration

inward facing blog

shared Google calendarcoordinate workflows

to raise satisfaction indexASK ASK ASK

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poll employees, seek input & feedback

spillover FXemployee enthusiasm

& the social graph

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communicate shared visionarticulate organizational valuesthen let staff tell your story

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the right talentto recruit and retain

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go where the people are

set up a presence on the major channels

increase network trafficraise brand awareness

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grow your communities every day

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do you have a recruitment video?

2social media event promotionpart

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create central landing pagecomplete information

to create buzz

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socially "activate" your event

optimize word of mouth

give people one great message to get excited about & share

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s t r e t c h your events

agile digital assetscreate shareable microcontent

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how we share SM content 45% 30%

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before:create #hashtag& retweet-optimizedcontent

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during:staff live tweetask staff to point status to event URL&/or change profile pic

images & videofrom last yearfrom this year

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capture & share

branded flickr page

geolocal promotion

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lots of smartphone users coming? try a

measure everything

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3part

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track effectivitymonitor progress toward objectivesthen refine strategy

grow bigger ears

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(to quote Chris Brogan)

social listening

engage in

listening station& information aggregator

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build or buy a

here's one, and it's free

RSS feeds

Google Reader is also simple and free

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professional social listening

or get serious

services & tools

2010/sidneyevematrix

about the authorSidneyeve Matrix, PhDQueen’s University, Canada

Contents of this presentation, including images, have Creative Commons Licenses including Attribution Noncommercial Share Alike 3.0 Licenses. Digital design & research assistance by Alexandra Macgregor.

speaking inquiries:sidneyevematrix.com twitter/@sidneyeve sidneyeve@gmail.com