Post on 15-Aug-2015
Optimize WordPress Like a Super Affiliate
by: David Vogelpohl
What you’ll learn
How to easily manage your website, get more traffic from search engines, and make
money using WordPress
Decrease time to market, pick the right theme
Look for a theme that matches your content
model
@davidvmc
Save yourself headaches, pick a good theme developer
Go premium, reputable, & active
Mobile is very important to your earnings
Overall Mobile Usage is 60%!
Source: ComScore
@davidvmc
Don’t flush your mobile rankings
Test Google mobile friendliness
@davidvmc
Search friendly URLs boost rankings!
Configure Permalinks Post name is safe
Custom structure makes analytics easier
301 redirect if changing!
@davidvmc
Growing traffic with the Yoast SEO plugin
Bulk editing titles / descriptionsConfigure meta title structure
Advanced permalinksVideo, News, & LocalEnable Open Graph
Create sitemap
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A/B test ads and make more money
@davidvmc
Configure ad units for easy testing and reporting
Ad Unit
Mobile is super important!
Make your sight lightning fast at converting
Use managed hostingRight size imagesW3 Total CacheReduce Plugins
CDN
Things you can do
Don’t be Homer Simpson!
Don’t let your developer be Homer Simpson!
Solve the mystery of the slow site
@davidvmc
For your developerReduce elements per page
Optimize your databaseClean up functions.php
Move JS to footer
Webpagetest.org
Pick quality plugins to keep your site fast & secure
CompatibilityChangelog
ReviewsSupportAuthorStats
@davidvmc
Protect your asset, prepare a strong defense
@davidvmc
Build walls, close doors, update
everything!
Guard your commissions with backups & staging
VaultPress for backups Stage your changes
@davidvmc
You can’t make money if you don’t know how
@davidvmc
Set up goals on clicks and formsConsider category URLsImplement Authorship
Use Mouseflow
Summary
@davidvmc
Take care in your decisions, always test, and track everything!
Thank you!
David Vogelpohl@davidvmc
Optimize WordPress Like a Super Affiliate