Post on 08-Aug-2015
OPERATIONALIZING GROWTHHUSTLING => SCALING
@DistroDom
ABOUT 500 STARTUPS AS OF 5-2015:• Over 1000 Companies Invested In• $175M Under Management• $105M Deployed• 300+ companies started outside US• 300+ companies with Women Founders• Our Team of 50 people spans 12 countries
and speak 20+ different languages
@DistroDom
Always #500strong
WHO IS THIS GUY DOMINIC?● Co-Founded GarmentValet● Co-Founded Curebit / Talkable
Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG
@DistroDom
@DistroDom
WHAT DO WE ALL WANT
PHASE 1: EARLY TRACTION
PHASE 3: OPERATIONALIZING
MOAR TRACTION
@DistroDom
WHAT LEADS TO EXPONENTIAL GROWTH
ASYMMETRICAL PATTERNS
NOT FOLLOWING OTHERS
UNFAIR ADVANTAGES
BEING SCRAPPY
GROWTH => PRODUCT
@DistroDom
GROWTH IS A TEAM SPORT
@DistroDom
GROWTH IS AN ALL SUM GAME
@DistroDom
@DistroDom
PHASES OF “GROWTH”
PHASE 1: EARLY TRACTION
PHASE 3: OPERATIONALIZING
PHASE 2: DOUBLING DOWN
GROWTH DOESN’T JUST MEAN
NEW USERS
@DistroDom
GROWTH FOR PIRATES… AARRR
@DistroDom
Acquisition • Attracting the right people
Activation• People signup and start
using your product
Retention• People keep using your
product.
Referral• People get their friends to
start using your product
Revenue • Buying more
Credit: Dave McClure (@davemcclure)
FIRST, WHAT ARE EARLY GROWTH GOALS
@DistroDom
Finding Product Market Fit Finding Early Adopters Getting The First Paying Customers Learning Your Conversion Funnel Basic Unit Economics: CAC / LTV Audience Building
Email ListsCookie
PoolSocial
Followers
PHASE 1: EARLY TRACTION….
@DistroDom
!! Be Scrappy + Keep Hustling !!
? Many Many questions and uncertainties
=> [xox] => Comparing inputs to outputs
√ Traditional Channels usually won’t work
IF
TRADITIONAL CHANNELSDON’T WORK
THEN WHAT?
@DistroDom
SOME HACKY SH*T TO TRY
@DistroDom
Scraping Lists Online Community Hijacking Social Community Building Outreach Email Power Networking Email Partners
When Something Sticks…
DOUBLEDOWN
@DistroDom
DO NOT DOUBLE DOWN
WITH A LEAKY FUNNEL
@DistroDom
WHAT DOES “WORKING” MEAN?
@DistroDom
60%Sales are coming from 2-3 channels
GUT
You Need The Right Tools To Measure
PHASE 2: DOUBLING DOWN…
WE EXPERIMENT
LIKE CRAZY
@DistroDom
PROBLEMS FROM EXPERIMENTATION
@DistroDom
Test Shit That Doesn’t Matter Tests Take Too Long Winners don’t create meaningful
results to the bottom line Every test is a loser Testing is Disorganized
WORST: Testing Slows Growth
PROCESS is SEXY
@DistroDom
PHASE 3: OPERATIONALIZING GROWTH …
@DistroDom Credit to Brian Balfour (@bbalfour) - www.CoElevate.com
@DistroDom
IDEA
IMPACT
CONFIDENCE
EASE
“I.C.E.” SCORE YOUR IDEAS
Credit to Sean Ellis (@seanellis) - GrowthHackers.com
@DistroDom
1 2 3
THE ROLE OF THE GROWTH MASTER
@DistroDom
TRELLO IS A GREAT TOOL
Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/
@DistroDom
@DistroDom