Digitization of Media

Tony Truong

Managing Director

Golden Digital

Ho Chi Minh City // December 9, 2010

I’m sorry marketers

Vietnam is going digital. And there’s nothing you can do about it.

They say, TV is King, then Print

But that’s rapidly changing.

Vietnam

Was an under-developed third-world country, where people were poor, living standard was low, and technology was limited.

Viet Now

Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future. (Anna Maria Virzi, ClickZ)

0-4 5-9 10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485-8990-9495-99 100+

Of Vietnam’s Population is under 30 years old.

*International Database, US Census Bureau

55%

Digitization of Vietnam has already begun.

144Million mobile phone users

*General Statistic Office // October, 2010

in Vietnam.

There are

30%Has access to internet via computers

*VNNIC OCT/2010

VN Media Consumption

INTERNET IS NOW THE SECOND MOST IMPORTANT MEDIUM

Young, tech savvy & connected,

Vietnamese are consuming digital media like never before. Just like any other young markets around

the world.

Time spent on digital media

Surpasses that of other media.

The digital revolution is

changing the way we consume all

media.

Digitization has changed our society and our behavior.

http://www.youtube.com/watch?v=gpkV4fNcYcI

Welcome to the near future.

Digital will no longer be a channel, digital will fuel our society into the next age.

Are you ready?

Digitization will continue

The line between TV & Digital will diminish.

Internet is TV is Internet is TV

http://www.youtube.com/watch?v=7se8kZFVbJ8

http://www.youtube.com/watch?v=bQoF6QhfRVw

http://discover.sonystyle.com/internettv/commercial/#/video

How about OOH? Easily digitized

http://www.youtube.com/watch?v=z1U1OM5UsLA

Print has also gone digital.

Want more?Digital has gone on print.

Ah, did I say that radio is also digital?

TV is digitalOOH is digitalPrint is digitalRadio is digitalWeb is digital

Mobile is digitalEverything is digital.

If everything is digital, then digital will affect every aspects of life.

Today we seek to show you a little glimpse of that digital world here.

And hope to inspire you to look at digital differently. Bigger, wider and more interactive than you imagined.