Open workshop QR Codes

29 november 2007

• Raimo van der Klein - MobMinds

• Marc Fonteijn - 31Volts

• Hear

• See

• Do

• Respond

Hear

Goal: tipping the point!(Identify bottlenecks & define solutions)

Some facts

• QR Codes = Quick Response Codes

• Denso wave, toyota, patent, japan, 1994

• ISO/IEC 18004, June 2000

• 4296 characters

"QR code is trademarked by Denso Wave, inc."

Applications

• physical hyperlinking

• identification (ticketing)

• data transfer (text, images, music)

• art

• ...

Other 2d codes

• datamatrix

• shotcode

• upcode

• beetagg

• colorcode

• many, many more ...

Why QR Codes

• Open standard

• Plain URL

• No “magic” in reader

• Proven technology

Proprietary codes

• Proprietary = Closed

• Pay per use / code

• Every technology has it’s own reader

• Every code looks different

• Buying hyperlinks !?

Available readers

• Nokia

• Kaywa

• Quickmark

• ZXing

• I-nigma / Glass / UpCode / Semacode / ...

The downsides?

• Graphic (artists)

• ...

Where’s the money

1. Traffic

2. Traffic

3. Traffic

Selling codes ≠ a (sustainable) business-model!

Recent developments

Nokia mobile codes

ZXing

Google Print Ads

Windows Live Barcode Beta

Mobile codes consortium - MC2

• Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes.

• Deutsche Telekom / KPN / Nokia / Telefónica / ...

• http://www.mobilecodes.org/

See

magazinebillboard

menut-shirt

packagingTV

website...

QR Code ecosystem

schoolevent

public transportcinema

restauranthighwayelevator

...

serviceinformation

entertainment...

offline online

Context Medium Target

magazinebillboard

menut-shirt

packagingTV

website...

QR Code ecosystem

schoolevent

public transportcinema

restauranthighwayelevator

...

serviceinformation

entertainment...

offline online

Context Medium Target

magazinebillboard

menut-shirt

packagingTV

website...

QR Code ecosystem

schoolevent

public transportcinema

restauranthighwayelevator

...

serviceinformation

entertainment...

offline online

Context Medium Target

magazinebillboard

menut-shirt

packagingTV

website...

QR Code ecosystem

schoolevent

public transportcinema

restauranthighwayelevator

...

serviceinformation

entertainment...

offline online

Context Medium Target

we know how=

QR Codes

the challenge=

what to do

• QR Codes get you in the right “mood”

• Context relevant & real-time

Mobile concepts

Do!

• Part 1: 3 separate groups (20 minutes)

• Part 2: everybody (20 minutes)

Create a Case

• Goal: 3 months / 3 cases

• Context - Medium - Target

• Define bottlenecks & solutions

Respond

• The bottlenecks

• The solutions

Tipping point... ?

Final words

Raimo van der Klein

raimo@mobminds.com

www.mobminds.com

Marc Fonteijn

marc@31v.nl

www.31v.nl

Thank You!