Open Pricer Pricing Basic Concepts

Post on 22-Nov-2014

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Pricing is the process of determining what a company will receive in exchange for its products. This definition is simple but... pricing is complex. If you are looking for a simple way to understand (or explain to others) what pricing is, this presentation should be of any help.

Transcript of Open Pricer Pricing Basic Concepts

Smart Pricing. Higher Profit

Pricing?

Definition

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Pricing is the process of determining what a company will receive in exchange for its products.

If you were…

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Which product would you choose?

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Which one would you choose now?

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And now?

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1 MONTH FREE!

I can speak

This is “Product Centric Pricing”

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“Focus on each product and try to sell to as many clients as possible!”

(Don Peppers & Martha Rogers)

Smart Pricing. Higher Profit

New perspective

You are…

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What if you could choose your customer?

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And build a long term relationship?

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+

1 monthfree

L I F E T I M E

V A

L U

E

t -1 t t +2 t +3 t +4 t +5

This is “Customer Centric Pricing”

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“Focus on each client and try to sell as many products as possible!”

(Don Peppers & Martha Rogers)

54 avenue Hoche 75008 Paris - France

www.openpricer.com

Offices

Contact

http://www.twitter.com/openpricer

+33 172 712 510

http://www.linkedin.com/company/openpricer

marketing@openpricer.com

N°1 Customer Centric

Pricing