Swinburne

Careers in DesignProfessor Ken Friedman

Swinburne

What is design?

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Design is a goal-orientedprocess that we use to solve problems,

meet needs, improve situations or create

something new or useful.

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What do designers do?

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Designers do three things.

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They act on the physical world.

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They address human needs.

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They generate the built and social

environment.

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In today’s global knowledge economy

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Designers have many career opportunities.

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These opportunities lie in several broad areas.

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Design for economic anchors

Design for economic continuity

Design for economic growth

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Design for urban needs

Design for rural needs

Design for social development

Design for creative communities

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Design for environmental sustainability

Design for economic policy

Design for agriculture

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Experience design

Design for informationenvironments

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Design to develop competitive products and brands for

micro-enterprises

Design for bottom-of-pyramid markets

User studies

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Organisation design

Service design

Process design

Information design

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Design for extreme situations

Design for biotech, nanotech and new materials

Design for Kurzweil singularity

Design for world game

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Designers have exciting opportunities

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in research and education.

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Design research

Industrial innovation

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Craft research

Art research

Design studies

Design history

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Undergraduate education

Graduate education

Doctoral education

Research-based education

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At Swinburne, we define design

as Nobel Prize-winning economist and

software designer Herbert Simon

defined it.

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Design is the process we use

to change existing situations into

preferred situations.

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Designers create products and services that do not

exist today.

They imagine and build the future.

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But there is more to creation

than creativity!

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At Swinburne,we evaluate

creative work to see what works and what doesn’t.

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This requires research-based

design.

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Design has a purpose.

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At Swinburne we link design to economic innovation.

We use strategic design and design thinking to enrich

our professional programs.

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How do we do this?

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We investigate design through:

ResearchHistory

AnthropologyTheory

EducationPolicy Studies

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Our professional staff maintains active

professional practice at an international level and

conducts advanced research around the world.

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Exciting new staff

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Professor Per Mollerup

Dr Daniel Huppatz

Associate Professor Dori Turnstall

Associate Professor Norm Sheehan

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Alumni

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Matthew Blythman's sleek two-seater "Velo" roadster design won a prestigious award in the Victorian Automotive Chamber of Commerce Target 2020 Car of the Future competition.

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Dani Poon Swinburne alumnus, designed a second series of stamps for Australia Post to commemorate the Chinese New Year – this year celebrating the loyal and hard-working ox.

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Our Mission

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Bring traditional design skills together with

critical enquiry.

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Our strategic vision has 3 pillars

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Sustainability

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Research

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Global Knowledge

Economy

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The Swinburne Design

motto says it all:

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“Thinking that creates the future.”

Thank you

For further information visit:

www.swin.edu.au/designwww.facebook.com/SwinburneDesign

1300 275 794

Professor Ken Friedman