Welcome to:

How marketers are going to save the world.

Like a lot of people I have a collection.

Cardboard and markers

The same tactics we use

Lots of A/B testing

Make us laugh

Honesty cuts through

When in doubt, use a celebrity.

If it’s working, stick with it.

A friend made a movie about my odd collection.

Personalization is a two way street.

My old sign.

Why the poopy face?

Have you heard these terms at all today?

Have you heard these terms at all today?

Imagine a stone dropping into a bucket

Today humanity uses the equivalent to 1.5 Earths to provide the resources we use and absorb our waste.

This makes sense

“On the issue of sustainability, some estimate that the total profits of the consumer goods industry could be wiped out in 30 years if no action is taken.”

“On the issue of sustainability, some estimate that the total profits of the consumer goods industry could be wiped out in 30 years if no action is taken.”-Paul Polman, UNILEVER CEO

So why aren’t we all racing to these goals?

Another sign of the times

Dad said,

What’s the social responsibility that comes with this kind of size and power?

53 of the 100 largest economies on earth are corporations.

More than half.

The inequality in the distribution of wealth, property and salary is the largest it’s been since 1929.

The corporations we work for are protected as individuals in the eyes of the law.

But they are “limited responsibility” individuals.

They can kill and at most what they can expect is a fine.

Today corporately funded special interests regularly advance their agenda over the overwhelming opposition of the people.

GMOs.

Corporations are incapable of feeling concern about their children or grandchildren.

So what’s to keep this giant, rich and powerful, psychopathic individual from doing harm?

I see two possibilities:

• You

• Your customers/citizens)

Since corporations have no soul, no conscience, no dreams for future generations. We will have to use yours and your customers.

"I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society.”

"I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society.”-Paul Polman, UNILEVER CEO

Marketers are at the front lines of a new capitalist revolution. Between citizen consumers and corporations.

This again.

Please don’t think I’m telling you what to do.

I don’t know what to do.

French resistance

WWDD?

This is not the end of the story.