OUR CLIENT: L´ORÈAL

Mobile Marketing Campaigns

by ANYWAY.

Mobile Engagement Applications for iPhone and Android

- L´Oréal Make up Genius- L’ORÉAL PARiS privée- L’ORÉAL Shade Genius- L’ORÉAL Studio Line #TXTMYSTYLE- L´Oréal Finance

QR Codes Smartphone / tablet-optimized content SEO Display ads Customer Experience Design

L'ORÉAL Mobile focus points

SPECIALS (Why should

they download/us

e it?)

ENGAGEMENT

CUSTOMER RETENTION

PROSPECT ATTENTION

LIVE PRODUCT TESTING VIA

CAMERA

NEWS AND EVENTS

SOCIAL MEDIA CONNECTION

Optimising content for all devices

Campaign Make Up Genius App

Campaign Make Up Genius App

„I want to easily try the right make up looks for me – comfortably from home.“

Strategy- Developing the 1st virtual high standard makeup

tester - Using algorithms to identify faces in real-time- Technology from Hollywood studios- Smartphone as mirror

Campaign Make Up Genius App

Free – real-time results – integrated barcode scanner to purchase favorite products – huge makeup category – do it from home – look adapts to facial expressions

Campaign Make Up Genius App

Complete looks from makeup artists – Android & iOS – 31 languages – compatible with mobile and tablet – small data – save as photo – share

Campaign Make Up Genius App

Results High attention from media Positive reviews on AppStore 14 million downloads worldwide

4.7 million in China Raising brand awareness

Campaign L'ORÉAL PARiS privée

Campaign L'ORÉAL PARiS privée

„As a L'ORÉAL customer, I want to constantly receive special offers, bonus points and check

products before sales launch.“

Strategy- It‘s all about customer retention

- Providing exclusive content- Rewarding system for L'ORÉAL customer- Analysing data, wants and needs

Campaign L'ORÉAL PARiS privée

Campaign L'ORÉAL PARiS privée

Free – Log in with user name and password

– account with Beauty Stars for purchases – choose premiums – exclusive tombola –

exclusive privée makeup product

Campaign L'ORÉAL PARiS privée

Special beauty tests and checks – test and review products before sales launch – customer

service – iOS and Android – receipt scanner – share

PERSONALIZED CONTENT

Campaign L'ORÉAL PARiS privée

Results Increasing customer engagement

More receipts handed in for bonus points Connection to social media

Improving customer satisfaction Analysing data and providing relevant content Special offers Letting them test & review products

Short-term mobile campaign Development of

own camera filter „Cateye“ including brand logo on Snapchat

For smartphone and tablet

Smartphone as mirror

Relation to Genius Makeup tester App

By ANYWAY.