SOCIAL VIDEOWHERE TO START?

That made al l the difference

Once Coca-Cola used video to show a moving drop, sl iding down the bott le or can: sales increased by 30%

THE DROP

ME Mimi Soeteman Film School: Netherlands Film Producer: Singapore Promo Producer: Benelux Social Media Producer: San

Francisco

YOU….!

Prediction: by 2019 80% of the world’s Internet traffic = video content

Facebook: 1 Billion video views per monthBuzzfeed: 1.9B views in July 2015YouTube : U.S. 18-34 year-olds watch YouTube, not cable

Source ©ReelSEO.com

Real estate listings with videos receive 403% more inquiriesWebsite visitor is 64% more likely to buy after watching a

video. Source: Videobrewery.com

SOCIAL VIDEO STATS

What Goal

Which Content Where When Who

Sell?Grow?

Style Format YouTube Facebook Instagram PinterestTwitterVineLinkedInWebsiteSnapchat

*

Target Audience

Duration?

Funny?Dark?Glam?

Interviews?Demos?Mission statement?Testimonials?

WHERE TO START?THE COLUMNS WE WILL DISCUSS IN THESE SLIDES

*The web is a Café -> there’s people -> when will they listen? When will they share? When will they engage? Interactivity. Inclusiveness.

What Goal Tied in with basic marketing strategy:

------------------------------------------------------------------------------------------------ +Your story -> video inspiration

Be specific! 

COLUMN 1: GOAL

Examples: coca cola, apple, cadbury

What problem are you solving?

-> your niche

Why you / your product?

-> your special sauce

For who? -> your target audience

Which Format depends on the media platform, and your sales funnel.New-school:ExplainersDemo’sInterviews (thought leaders)WebinarVlogsTestimonialsMission Statement Old-school:CommercialsVinesBehind-the-scenesEvent videos

COLUMN 2: CONTENT FORMAT

Examples: 1 dollar club; Lulu Petites; Fujitsu.

Good news: cross-content and cross-platform.

Which Content : StyleContent (target audience) specific

- Low budget vs quality- Length!- 10 sec rule- 15 seconds or shorter are shared 37% more often - Engaging!“[…] making it engaging enough to start a conversation. Keeping that conversation going is key to success in 2015 and beyond.” -> INTERACTIVITY = inclusive

Source: Want Online Video Success in 2015? Then Get Social http://www.reelseo.com/video-success-2015-social/#ixzz3rZpuEYnZ ©ReelSEO.com, All Rights Reserved

COLUMN 3: CONTENT STYLE

Examples: Charity:Water #nothingiscrazy. Coca cola name bottles.

Where to post your content?Each platform has its merits VS cross-platform

 YouTube: everythingFacebook : getting personal? Instagram: behind-the-scenes clips Snapchat: promo’sEtc. 

CALL TO ACTIONHeaders: problem solving … / 3 ways to improve…

COLUMN 4: WHERE

Examples: Ben & Jerry flavour graveyard.

When to post your content?

-Tie it in!-Micromoments -Day & hour

COLUMN 5: WHEN

Examples: Vine: Lowes (tools). Charity: Water ‘birthdays’.

UPLOAD SPECIFICSHeaders: problem-solving. “5 reasons”, “ways

to improve…” Etc.Call-to-ActionA/B testingSEO: tagsMetrics per social media platform

AFTER ALL THAT…

MEMIMI SOETEMANLINKEDIN.COM/IN/MIMISOETEMAN

MIMISOET@GMAIL.COM@MIMISOET