Post on 30-Dec-2015
Online Users SurveyOnline Users Survey
April 2007
Agenda
Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts
Executive Summary
Online shopping is the third most popular Internet activity after searching for information, and e-mail
This is made possible by high credit card usage – 74%
A key enabler is broad band adoption – 66%, helping in a better shopping experience
At another level, 66% of the survey group have entrepreneurial desires, with 78% keen on a part-time business proposition
Sample profile
Sample size : 82 All Active Online Users
Sex
77
23
0%
25%
50%
75%
100%
%
Male Female
Age Dispersion
0
5
30.4 30.4
22.8
8.9
2.5
00
5
10
15
20
25
30
35
<20 21-25 26-30 31-35 36-40 41-45 46-50 >50
%
Household Income
2.5
27.8
13.9
7.66.3
5.12.5
1.33.8
5.1
12.710.8
0
5
10
15
20
25
30
35
<5L 5-10L
10-15L
15-20L
20-25L
25-30L
30-35L
35-40L
40-45L
45-50L
>50L Can'tSay
%
Profession
95.1
50
30.8
1.3 1.3 2.5
0
10
20
30
40
50
60Sel
fEm
plo
yed
Pro
f
Ow
nbusi
nes
s
MN
C M
gr
Public
Sec
tor
Mgr
NG
O
Hom
emak
er
Stu
den
t
%
Area of Specialization
16.7
24.4
3.8
28.2
2.6
11.5
20.8
0
5
10
15
20
25
30
35Sale
s
Mark
eti
ng
Finance IT HR
Gen.
Mgm
t.
Oth
er
%
Managerial Level
0
7.2
47.8
40.6
4.3
0
10
20
30
40
50M
gm
t.Tra
inee
Execu
tive
Mid
dle
Mgm
t.
Depart
ment
Head
Top M
gm
t.
%
Internet Connection
3.8
65.4
30.8
00
10
20
30
40
50
60
70D
ial-
Up
Bro
ad
Band
Offi
ceLA
N
Oth
er
%
User Habits
Time Spent on the Net Everyday
19.2
30.8
7.7
42.3
0
10
20
30
40
50<
1 H
r
1-2
Hrs
2-3
Hrs
>3 H
rs
%
Almost half spend > 3 hours on the net everyday! That’s a lot of time, a part of which can be used for starting an e-commerce business
Source of Net Access
45.9
50.7
2 3
0
10
20
30
40
50
60H
om
e
Offi
ce
Cyb
er
Café
Oth
er
%
The office is a major source of net access, much for personal use, especially during cricket matches
Net Usage
22.3 22.6
10.1
4.8
1.2
7.1
11
3.3
10.7
5.7
1.2
0
5
10
15
20
25
30
Info
Searc
h
E-M
ail
Chatt
ing
Blo
ggin
g
Podca
stin
g
Soci
al
Netw
ork
ing
Shoppin
g
Gam
es
Dow
nlo
ads
P2P F
ileTra
nsf
er
Oth
ers
%
Online shopping is a key activity amongst the survey audience
Payment Mode for Shopping Online
74.1
11.7
0 1.2
10.6
2.4
0
10
20
30
40
50
60
70
80Cre
dit
Card
Debit
Card
Cheque
VPP
Payp
al
Oth
er
%
Folks are not averse of using their credit card on the net, in spite of the potential fraud
Entrepreneurship
Want to start own business
65.8
34.2
0%
25%
50%
75%
100%
%
Yes No
Two out of three folks feel that the grass is greener on the other side
What’s holding you back?
18.9
15
11
22.8
11.8
15.7
2.4 2.4
0
5
10
15
20
25
30
No t
ime
No
busi
ness
idea
Lack
expert
ise
Lack
start
-up
capit
al
Too r
isky
Need d
ay
job
Lack
support
Oth
ers
%
Lots of seemingly valid reasons not to start though !
Wanted to start a part-time business and retain your day-job ?
77.9
22.1
0%
25%
50%
75%
100%
%
Yes No
Surprise ! One is five would not want to have their cake and eat it too ! They are happy in their current situation
How much time can you devote to it daily?
16.2
47.1
23.5
13.2
0
10
20
30
40
50<
1 H
r
1-2
Hrs
2-3
Hrs
>3 H
rs
%
Only internet part-time businesses would allow you to devote an hour or two every day and still be successful
Final Thoughts A whopping 66% of us wish we could start our own businesses, but don’t due to:
Lack of capital: 23% No time: 19% Need day job: 16% Not thought of business idea: 15% etc.
78% would love to start a part-time business in addition to keeping our day jobs
Close to 50% can devote 1 – 2 hours a day for the part-time job
Businesses on the Internet are the solution for those who wish to focus on their existing careers, but also want to earn part-time income from our online pursuits
Thank You !