#HUMIXSESSION) 2013 © Humix, all rights reserved 4

Online shopping behavior

@humixBE) @lonnekespinhof)

Similarities

#HUMIXSESSION) 2013 © Humix, all rights reserved 5

Products that fit their needs

A good buy

Compare the options

Price isn’t the only important factor

Differences

#HUMIXSESSION) 2013 © Humix, all rights reserved 6

Easy access to multiple shops

No sales person

Trust to pay before receiving the product

Bigger amount of choices

More external factors in the buying experience

No physical product interaction

Some stats

Why do we shop online?

5)

7)

12)

13)

29)

33)

36)

49)

0) 10) 20) 30) 40) 50) 60)

Other)

It)is)easy)when)you)want)to)order)a)surprise)

Webshops)oLen)have)a)larger)range)of)products)

Online)shopping)gives)me)less)shopping)stress)

To)avoid)shopping)crowds)

It)is)cheaper)to)shop)online)

It)is)easier)to)shop)online)

You)can)shop)at)any)moment)of)the)day)

#HUMIXSESSION) 2013 © Humix, all rights reserved 8

N=79)

Important elements in online shopping

Price) Service) Product)range) Delivery)

#HUMIXSESSION) 2013 © Humix, all rights reserved 9

N=104)

1st)

2nd) 3rd)4th)

Free shipment

#HUMIXSESSION) 2013 © Humix, all rights reserved 10

27%)

59%)

14%)

Can%free%delivery%persuade%you%to%buy?%

Yes,)that)is)decisive)

Yes,)in)doubt)

No)

N=104)

How to serve online shoppers

Show the way

User oriented product categories

Product oriented filters

#HUMIXSESSION) 2013 © Humix, all rights reserved 14

No carousel

#HUMIXSESSION) 2013 © Humix, all rights reserved 15

Relevant product info Materials Dimensions Weight Functions Variations …

#HUMIXSESSION) 2013 © Humix, all rights reserved 16

Product detail page

#HUMIXSESSION) 2013 © Humix, all rights reserved 17

Selection assistance

#HUMIXSESSION) 2013 © Humix, all rights reserved 18

Big & qualitative photo’s

#HUMIXSESSION) 2013 © Humix, all rights reserved 19

Old tricks

#HUMIXSESSION) 20

Social pressure

#HUMIXSESSION) 2013 © Humix, all rights reserved 21

Limited stock

#HUMIXSESSION) 2013 © Humix, all rights reserved 22

Shortage = opportunity

#HUMIXSESSION) 2013 © Humix, all rights reserved 23

Buy what others buy

#HUMIXSESSION) 2013 © Humix, all rights reserved 24

Closing the deal

#HUMIXSESSION) 2013 © Humix, all rights reserved 25

Be trustworthy

#HUMIXSESSION) 2013 © Humix, all rights reserved 26

Transparent costs

#HUMIXSESSION) 2013 © Humix, all rights reserved 27

Free shipment threshold

#HUMIXSESSION) 2013 © Humix, all rights reserved 28

Confirm good decision

#HUMIXSESSION) 2013 © Humix, all rights reserved 29

Simple checkout Good form design No account required No unnecessary info

#HUMIXSESSION) 2013 © Humix, all rights reserved 30

Simple checkout

#HUMIXSESSION) 2013 © Humix, all rights reserved 31

Keep on measuring & improving!

#HUMIXSESSION) 2013 © Humix, all rights reserved 32

@humixBE) @lonnekespinhof)