Online Reputation Management for Designers & Entrepreneurs

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Transcript of Online Reputation Management for Designers & Entrepreneurs

March 12, 2012

Jennifer DewittRebranded media

Thanks to

ORLANDO

Sparkle Like AUnicorn

Online reputationmanagementforDesigners +Entrepreneurs

Let’s Talk about me

CashierLibrary AssistantStudentDishwasherHead BakerCable RunnerVolunteerNetwork SpecialistWeb designerCorporate TrainerComputer TechnicianHigh School TeacherCommunity EducatorTechnical editor

Camp DirectorPublic SpeakerWriterEducation DirectorEvent plannerManagerMarketing coordinatorContent ManagerSocial Media StrategistInternet MarketerHousepainterBusiness OwnerAIGA Board Member

Warm up Exercise

Warm up Exercise

one minute

Talk about an experience that Changed your life forever

Switch + Report

You areShapedByexperience

Surviving A robberyFalling in loveLosing a friendEating an endangered animalbeing powerlessTraveling the worldChanging your pathGetting unmarriedLeading a team to victory…or defeat

An idea is born

Theunicorn theory

You are a unique creature

DUH. It’s Scientific.

You are a unique creature

Your experiences are like nobody else’s

You are a unique creature

Your experiences are like nobody else’s

You can do anything (in your own way)

YOUR WORK HERE

You are a unique creature

Your experiences are like nobody else’s

You can do anything (in your own way)

you need to protect yourself in order to survive

How The UnicornTheory works

It’sNotmagic

Online reputation management

YOU

proactive not reactive

reactive

proactive

Make a plan

What will your audience do?

What will you offer?

What story will you tell?

Good content is king

proactive not reactive

Know where to spend your time

BLOG

Invest in your own real estate

basics500 words or lessAnchor text for Photos & VideosRelevant & UsefulTap into passionRemember the storyRespondSharing tools

Social

Etc.

Questions

proactive not reactive

Know where to spend your time

Use tools that work for you

Dashboard tools

Dashboard tools

proactive not reactive

Know where to spend your time

Use tools that work for you

Share & Protect

share Yourself

Notes on Protection

Google Yourselfregularly

Notes on protection

Google YourselfregularlySearch for your work + products

Let’s discuss

Rebranded Media

New media education for the masses

Rebrandedmedia.com