Online Physician PromotionIncreasing Conversions to Fill Schedules

BEN DILLON | VICE PRESIDENT & EHEALTH EVANGELIST

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Today’s Presenter

Ben Dillon, MBA | VP & eHealth Evangelist |

Geonetric

Ben is a vice president at Geonetric. He writes and speaks extensively

about healthcare technology trends, on everything from social media

strategies to accountable care organizations. Ben is a SHSMD board

member, a member of the HIMSS Personal Health Information Taskforce,

chairs the eHealth Special Interest Group, is an inaugural judge of the

Healthcare Internet Hall of Fame and has judged the eHealth Leadership

Awards for the past ten years.

He’s also a Twitter junkie – follow him at @benatgeo.

Geonetric Clients

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Geonetric develops the VitalSite healthcare CMS, and

provides online marketing services to hospitals, physician

practices and health systems.

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Video of This Webinar

Watch the Video

Supporting and promoting

your providers online isn’t

just good practice these

days, it’s mandatory. In this

webinar you'll learn how to

use the Web to reach and

engage savvy health

consumers and help them

find the right doctor.

Watch the webinar!

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SEO Consult

Request a consultation with one of our SEO professionals.

Online Physician PromotionIncreasing Conversions to Fill Schedules

BEN DILLON | VICE PRESIDENT & EHEALTH EVANGELIST

Physician Employment

Opens New Doors for

Promotion

What’s the Goal?

To Bring in New Patients!

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Search Awareness

Highlighting

On The Site

Selling

Your

Providers

First, you need bring

consumers to you

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Anatomy of a SERP

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SEO: Make The Bots Happy

• Load content with the page’s HTML

• Content unique to the URL

• Canonicals

• Appropriate redirects

• Robots.txt

• XML Sitemap

• SEO friendly URLs

• Appropriate key page elements

• Schema.org

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Schema.Org

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SEO: Create A Great Experience

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SEO: Offer

Useful

Information!

This more than

doubled

monthly

profile views

for Dr. Keating!

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Content

Marketing

Highlighting Docs

Within the Site

Connecting The Dots

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Providers

ServicesLocations

Taking Your Swing

Why Do Consumers Pick The

Doctors That They Do

Source: http://onlineitallmatters.blogspot.com

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Consumer’s Picking Providers –

My List Of What Matters

• Insurance

• Can they do what I need?

• Are they really good?

• Convenience?

• Am I going to like them?

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Insurance

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Insurance

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Insurance

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Can They Do What I need?

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Can They Do What I Need?

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Can They Do What I Need?

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Can They Do What I Need?

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Are They Really Good?

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Are They Really Good?

• Education

• Specialties

• Board certified

• Publications

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Physician Ratings

Convenience

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Are They

Convenient?• Locations

• Hours

• Accepting new patients

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Am I Going To Like Them?

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Am I Going To Like Them?

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The Challenges

• We don’t include enough providers

• Challenges in getting the information

• Organization politics

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