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Online PersuasionMojtaba Poorrezaei

2

Outlines

• Introduction

• Marketing : From Past to Present

• Age of Persuasion

Part : How Brain Works?

Part The Eyes Have It

Part : Our Social Nature

Now

Person of the year

Persuasion

It is not complicated

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• Neo-cortex

• Limbic System

• Brain Stem

How the Reptilian Brain Works?

The “Eyes” have it

Visual Attention Prediction

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Be very careful about with visuals and don’t use them to decorate

Our Social Nature

(Social Proof & Trust)

Understand our social nature and how to use it to influence behaviour