Online Media: Online Media:

Challanges... Challanges...

... Threats...... Threats...

Opportunities! Opportunities! Maxim Behar

CEO

M3 Communications Group, Inc.

28 28 September September

2010,2010,

Hellenic Business Hellenic Business Council in BulgariaCouncil in Bulgaria

 

The world had changed a lot for the past5 years... a lot.

... why is that?

 

Because... the way we communicate

has changed entirely...

... changed like we live on a different Planet!

 

Do not forget... in the Public Relations business

we have two basic words...

... only two!

 

The first one is...

... Public

 

And the second is...

... Relations

 

So... how it was...

... 15 years ago.

 

It was like that:

- Press Release

- Press Conferences

- Press events

- Openings, Anniversaries, Product presentations...for Press

- Press weekends, press corners, press....depending....

 

Where are they now?

...press, press, press, press, press, press...

 

The Press is dead!The Press is dead!

 

The press is now substituted by....Social networks

 A couple of main things the social

networkshave already changed ...

 

1. Everyone is Public (already)

 

2. Everyone is a Journalist (because everyone has media )

  3. Everyone is a Public Relations expert (because the purpose they have

is to promote themselves)

  - Top 5 countries in the world

according to the population....

 

State ranking in the world now:)

(By population, February 2010, Wikipedia)

1.China - 1.335 Bln2. India - 1.17Bln

3. Facebook - 540 Mln 4. USA - 308 Mln

5. My Space - 300 Mln

 

The main principles doing PR 2.0.

3xS3xS

Speed

Simplicity

Self Confidence

Threats

• The media becomes uncontrolled – no editors, no ethical control

• The brand might be ruined in seconds

• Neglecting online media

• Relying very much ONLY on social networks

• Quick changes of environment

• High probability of making mistake

• Short time to respond – requires excellent advanced preparation

Own and run your media

• Send messages to the consumers not depending on media

• Quick reaction to any threat

• ProActive moves when decided

• Text, Audio & Video in a short time

• Control of negative feedback

• Crossing the borders...

• Enormous rich of the messages

• Easy to manage

OpportunitiesOpportunities

 

Risks of doing PR online....

 

1. Using Social Networks as easy Spam machines

2. Mixing the target audiences, just mislead by a number of users

3. Not understanding the difference between blogs, forums and social networks

 

The three never in Web 2.0. communications:

Never use Social networks for direct marketing

Never approach people without knowing them, unless you have a very special reason

Never hide yourself when in social network

 

The main laws doing PR 2.0.

1. Be honest

2. Be exact to each word

3. Be always online

 The modern online communications is a huge booster to the PR business all over

the world...

It brings changes which PR had never seen before, and makes it unique and really

needed by all

 

New things are coming...

The old will disappear...

 

Coming....

- 24 Hours availability on line

- 365 days mobility all over the world

- 5 minutes standard (respond to emails always within 5 minutes)

 

Outgoing...

- Printed media

- Lobbying

- Press conferences

 a couple of main things the social networkshave already changed ...

and last, but not the least...

- everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way

when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...

 

The main difference in the future:

PR will be a less local and more international business, since...

MEDIA is already more international and less local...

BE READY for a new world!.

 

Thank you for your

attention,dear Greek and Bulgarian

friends:)

AskMaxim! NowAskMaxim! Now

and later at:and later at:

max@m3bg.com

or at... Facebook;)or at... Facebook;)