© 2010 Compendium, All Rights Reserved

Generating New Business Leads with Corporate Blogging

(& Other Social Media)

© 2010 Compendium, All Rights Reserved

Session Hashtag: #Compendium

Social Content Publishing

© 2010 Compendium, All Rights Reserved© 2009 Compendium Blogware, All Rights Reserved

Who We Work With…….

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

Blog

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

For most searches, the home page is not the entry point. “Any page can be the entry page” “We have to rethink our approach to site design and user interaction based on the new world”

Vanessa Fox: Marketing In The Age Of Google

© 2010 Compendium, All Rights Reserved

Old Web

© 2010 Compendium, All Rights Reserved

New Web

© 2010 Compendium, All Rights Reserved© 2009 Compendium Blogware, All Rights Reserved

© 2010 Compendium, All Rights Reserved© 2009 Compendium Blogware, All Rights Reserved

© 2010 Compendium, All Rights Reserved

Target: 1500 Terms20 Geographies

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved© 2009 Compendium Blogware, All Rights Reserved

© 2010 Compendium, All Rights Reserved

1,000’s of Categories

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

Search Traffic

© 2010 Compendium, All Rights Reserved

0

200

400

600

800

1000

1200

1400

1600

1800

2000

TOTAL clicks

11% Conversion Rate

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

Honolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in HawaiiWhere to Stay in OahuAir Flights to HonoluluDirect Flights to KauaiKauai AirfaresPhoenix to MauiBig Island Hawaii Vacation PackagesCheap Maui ActivitiesCheapest Hawaii VacationsCruising to HawaiiDiscount Kauai Vacation

Hawaii Travel ReviewsHawaii Vacation ReviewsHonolulu Hawaii Vacation PackagesKauai Honeymoon VacationLast Minute Hawaii Vacation PackagesMaui Honeymoon VacationsMaui Vacation GuideOahu Hawaii HoneymoonRomantic Hawaii Vacations

Honolulu Package DealsHonolulu Tourist InformationHonolulu Travel PackageKahana Reef MauiKauai Honeymoon PackageKauai Travel PackagesAccommodations in KauaiCheapest Honolulu HotelsKauai Vacation ResortsKona Hawaii AccommodationsKona Resort Big Island HawaiiMaui Honeymoon HotelMotel in Hawaii

© 2010 Compendium, All Rights Reserved

Dunbar Circle

"Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”….. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

© 2010 Compendium, All Rights Reserved

Search and Social Media:

Friends, Not Enemies