Current Trends in Online Healthcare

Marketing

FSC Interactive

• Online and Interactive Marketing Agency

• Specialize in Social Media Strategy, Paid Search Campaigns and SEO

• 7 years experience working with local businesses

Tiffany Starnes

• Vice President of FSC Interactive

• PR professional turned online strategist

• NOLA native with tours on both coasts

The State of Online Healthcare

“The primary reason hospital administrators conduct online

research is to limit the number of vendors... We cannot deal with all 50 of them, and try to pick the top

three or four.”

As hospital administrators begin to narrow their list of possible vendors

82%Look at online product reviews and

comparisons.

Google & CEB’s Marketing Leadership Council, B2B Digital Evolution, February 2013

Your client is online

Your end customer is online

How can you reach them?

Search: Paid & Organic Social Media Mobile E-mail

Paid Search

AdWords Bid for keywords. Target

geographically. Only pay for

clicks. Track &

Optimize.

73% of Boomers have

clicked on a sponsored link

Paid Search

Organic Search

Links Check your listings

on Yahoo, Bing and Google. Claim them and make sure they are 100% complete.

Seek additional directory listings.

Encourage reviews!

Organic Search

Content is king! Create unique relevant

content regularly. Consider a blog. Use keywords in your

copy to increase your chance of ranking for that term.

Pay attention to your website structure and headings

54% Of boomers/seniors watch

online video

Social Media

After watching a video,

79% Of hospital administrators continue on to the

manufacturer’s website for more information,

63% talk to others about the information. http://www.thinkwithgoogle.com/articles/how-hospital-administrators-

research-online.html

Social Media

Video Demonstrate

product. Provide Client

testimonials. Answer frequently

asked questions. Tag videos with

relevant keywords. Keep it short.

Source: Ipsos MediaCT 2013 Boomers/Seniors Research Study, Base: Social Networking Users Q11: Which of the following social networking sites (like Facebook, Google+, MySpace, etc) do you use or are you currently a member of?

Social Media

http://www.symplur.com/healthcare-hashtags/

Social Media

Twitter Search for Lists of

healthcare influencers.

Participate in Twitter chats.

Follow relevant hashtags.

Be present.

Social Media

Facebook Create a robust

Facebook presence with branded cover photo and logo.

Post regularly. Tag relevant

companies, organizations or partners.

Highlight the personal side of your business. Source: Ipsos MediaCT 2013 Boomers/Seniors Research Study, Base: Social Networking Users Q11: Which of the following

social networking sites (like Facebook, Google+, MySpace, etc) do you use or are you currently a member of?

Think Mobile

Mobile Develop a responsive

website. Consider the

customer journey and where to best reach your audience.

Use Google Analytics to track where web traffic is coming from.

E-mail

http://blogs.position2.com/b2b-email-marketing-2013-statistics-infographic

Be there. Be informed.

Questions?

Tiffany StarnesVice Presidenttiffany@fscinteractive.comwww. fscinteractive.com