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Online Shopping & Offline Shopping

ContentIntroductionOnline ShoppingOnline Shopping ModelOffline ShoppingOffline Shopping ModelWhich is Doing Better?Risk & disadvantages of online shoppingConsumer BenefitsFirm BenefitsOnline shopping v/s Traditional Shopping

IntroductionWhy we choose traditional shopping rather than online shopping”? ..Why youth mainly focus on Online shopping?..

What is Online Shopping?

Online shopping is the process whereby consumers directly buy goods or services from a seller in real time, without an intermediary service , over the internet .

Online sites made shopping one of the easiest tasks possible.

For Eg; ebay.com, flipkart.com.

How Online Model Works?

What is Offline Shopping?Retail involves sales of goods from single

point (malls, markets, department stores) directly to the consumer in small quantities for his end use.

People purchase product for fulfill their needs and satisfy their wants in stores.

For Eg; Reliance mart, big bazaar.

How Offline Model Works?

Which is Doing Better?The online shopping industry has

absolutely exploded, to the point that there are now many people who will only buy new products online.

ConvenienceSelectionImmediateQualitySaving MoneyDiscounts and offers

How did Online Shopping come about?Online shopping emerged with the

development of the internet.Entrepreneurs saw the potential in online

shopping and sprung at the chance to make virtual storefronts, so that consumers could shop without leaving their homes.

Risks & Disadvantages of Online Shopping

Fraud- Do you know the Company?Security- Is your credit card safe?Privacy- Is your information being sold?Shipping- Are you getting the correct

product at the requested time?Difficulty- Do you know how to shop

online?

Consumer Benefits Convenience

-Geographic-Store hours-Ease of transaction-Quick and efficient shopping process

Information-Quick location of items-Easy price/attribute comparisons

Firm Benefits of Online Reduced overheadThe ability to tell people about your

businessBeing open for business 24*7Expanded geographical reach

Online Shopping VS. Traditional Shopping

Differences-Cannot try or test product before purchase.-Minimum human interaction if any.-Shop anytime online.

-Operating Hours 24*7

Benefits of Offline ShoppingVariety of products Easy to return the product One place shopping Price benefits Product Physical Touch

Online Shopping VS. Traditional Shopping

Similarities-Advertisement.-Security.-Convenience.

Online Shopping VS. Traditional Shopping

Online ShopperI want o buy a dress let’s checkout online Easy to find best online storesSearching online stylesI got a best coupon to shopWow, Good discountHooray !! I got it

Traditional Shopper I want to buy handbag lets go out find best store Time to find best store Oh I stucked in traffic I found a shop at least Salesman says no discount No home delivery.

Thank You