Post on 25-Dec-2015
June 2011-2012 Internet Statistics
• The total time spent online in the US is up 21%
• 17% of PC time spent on Facebook • Pinterest grew 1,047% and is now more used
than Google+, and Myspace• 119.3 million people in the US own
smartphones as of the end of September
Shift Happens
Rarely will one aspect of online marketing make or break a business
Rarely will any one aspect of marketing make or break a business
Many businesses fail without marketing
Does Online Fit Your Farm?
Technology ruins a ‘Genuine’ Farm Farming is a Technology LeaderFarming is:•Antique tractors•Pitch forks and straw hats•Horses plowing fields•A 1960 pickup with an AM radio•Escape from the city•Unplugged
Today’s farming is:•Precision farming (GPS equipment)•3 digit horsepower tractors•Robotic milking machines•Accept Credit cards•Smartphone Use•Remote controlled tractors
How do your customers perceive your farm,or what image do you purposely create?
Shift Happens
Online Medium Analysis
• Medium Type: – ex. Website, Facebook
• Who will it reach? – Broadcast or targeted? Customers or potential
customers?
Forms of Advertising and Publicity
Print Ads Marketing Material
Audio/Visual Electronic Online Ads
•Daily Newspaper •Weekly Shopper •Classified Ads •Newspaper Inserts •Magazines •Coupon Flyers
•Direct Mail •Brochures •Press Releases •Newsletter
•TV•Radio•Cable•Billboard
•Website•Email•Blogs•Facebook•Twitter
•Google Ads•Yahoo Ads•Facebook Ads•Media Company Ads•Banner Ads
Broadcast vs Targeted
Online Medium Analysis
• Medium Type:
– ex. Website, Facebook
• Who will it reach?
– Broadcast or targeted?
• How will they find it?
– Direct link, from social media friend?
• Why will they care?
– Are they looking for you? Are they interested?
Online Medium Analysis
• How will it benefit my business?
– Sell product, grow image?
• Why does this medium fit my business? or
What area of my business does this fit?
CSA, Roadside stand, Farmer’s Market, Brand
• What are possible drawbacks of this medium?
– Cost, time, negative posts
Online Medium Analysis
• Financial:
– First time setup: Software, programming
– Recurring: Hosting, updates, subscription
• Labor:
– Off season prep
– In season
keyword=“Costs”
Popular Tech Marketing Mediums
1. Websites
2. Blogs
3. Facebook
4. Twitter
5. Pintrest
6. Text messaging
7. Email
8. Banner Ads
9. Cost Per Clicks
10. Smartphone compatible websites
Websites
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Blogs
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Pintrest
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Text Messaging
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Banner Ads
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Cost per Click Ads
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Smartphone Compatible Websites
• Who will it reach?
• How will they find it?
• Why will they care?
• How will it benefit my business?
• Why does this medium fit my business?
or What area of my business does this fit?
• What are possible drawbacks of this medium?
• Costs
• Labor requirements
Keep Your Foot Out of Your Mouth
Avoid hurting yourself with social media• When your crop is not good, do not post:
We had a lot of rain, and most of the strawberries are going bad. Better luck next year.
The picking is a little harder with all the rain we have had, but if you are willing to work a little harder there are still delicious berries to find.
• Do not post your complaints about anythingSometimes farming is really frustrating. I wonder why we even bother to keep farming.
No
Ok
No
Handling Negative Online Feedback
• Depends on situation!• Remove Post
– Send Direct Message to person to correct
• Reply to comment– Shows you are listening– Offer explanation– Use caution to not start a fight
• Let your fans comment• Contact website• Like it or not, eyes are always watching!
QR Codes
• Use as way to provide detailed information• Make content worthwhile• Place where phones are used• Tips:
– Always include physical website address– Use short links– Make sure page works on mobile phone!– Use as way to provide detailed information– Use large codes– Save in .png format
Which is the Best?
• Each farm must decide for itself
• Consider:– Benefits to business– Costs– Your ability to maintain– Is this the right ‘Crop’ to grow
Questions
Scott SkellyCorn Mazes America/Skelly's Farm Market
2713 Hayner RoadJanesville, WI 53548
(608) 352-0175 scott@cornmazesamerica.com
See us online www.cornmazesamerica.com
www.mazetrivia.comwww.skellysfarmmarket.com
www.facebook.com/skellysfarmmarketwww.youtube.com/skellysfarmmarket
www.pinterest.com/skellysfarmwww.eatwellgivewell.com