OneLegacyand

American Red Cross of Southern California

Partners for Life!

Why Partner?

• Blood and organ/tissue donation is connected– 30-50 units of blood products used during liver transplant

• Organ/tissue donation can benefit from normalcy of blood donation

• Blood donation can benefit from drama of organ donation

• Blood donors are naturally inclined to be organ/tissue donors

Blood and Organ/Tissue Donation Cross-Promotion

• American Red Cross Blood Drive Canteens• 2007 Donate Life Run/Walk• OneLegacy Bridging Lives High School Program• ARC Leaders for Life High School Program

Partnership in Canteens

• Donate Life Brochures in all canteens • ARC Donor Registry Online Challenge• Spotlight poster of OneLegacy Ambassador• Approx. 40 blood drives per day, 40,000 people per

month

“Receiving the contribution of a blood donation gave my body the strength to hang on for a little longer so I could receive my Gift of Heart.”

“Without the blood necessary for my liver transplant, I would have not known five of my grandchildren and none of my grandchildren would have a memory of me.”

Ambassadors to the American Red Cross

• Three-month pilot program: March-June 2007• OneLegacy Ambassadors stationed in

canteens– 37 cited blood as critical to their successful

transplants• Thank blood donors and share their own story

Blood Drive at Donate Life Run/Walk

2007 est. attendance: 5,000

High School Partnership

• Blood donation information inOneLegacy HS presentation

• ARC Leaders for Life program includes incentives for studentsto stage donor registry drives

OneLegacyand

American Red Cross of Southern California

Partners for Life!