Post on 22-Jan-2018
TAPTAP, Premium Mobile Audiences for global and local brands.
TAPTAP’s platform, Sonata, effectively reaches mobile-first audiences globally while bridging the gap between physical and digital.
Spain (EU Headquarters)TAPTAP Networks
Pº Castellana 111, 1st floor, 28046 Madrid - Spain+34 91 101 1001
www.taptapnetworks.com
USASONATA USA CORP
747 3rd Avenue, NY - NY 10017+1 516 206 2392
www.sonatalocal.com
Colombia (Latam Headquarters)TAPTAP Networks
Carrera 7, 71-21, Torre B, Piso 13-15, Bogotá, Colombia +51 1 31 35 915
www.taptapnetworks.com
Built for global scalability, Sonata easily integrates with third party data partners, advertiser's CRM platforms and external DMPs.
Mobile-first TAPTAP measures True ROAS through its Sonata platform connecting the dots between online and offline activity.
With offices in Spain, Colombia and the U.S. TAPTAP offers a SaaS model for regional partners globally.
TAPTAP works with the largest and most renowned Global Brands and Agencies
Where You Are is Who You Are
TAPTAP's unique geo-profiling algorithm builds custom audiences for brands and advertisers based on their location patterns in-store behavior and contextual factors such as weather. More effective than traditional demo-targeting, location identifies audiences with a deeper level of intent.
Sonata Technology and Platform // Benefits & Differentiators
1. Sonata fixes legacy cookie dependency in a mobile-first world providing true device-level frequency capping and look-a-like physical retargeting at scale.
4. Sonata maximizes user engagement with 100% viewability guarantee mobile-first HTML5 rich media, video ads and non disruptive native creatives.
3. Close loop mechanisms with OtoO (Online to Offline) are inherently native to the Sonata platform, bringing Passbook, physical web and beacon technologies with ease of use in any campaign workflow.
6. Sonata's advanced geo-profiling algorithms predict user purchase intent based on location history and physical plus digital in-store activity.
2. Sonata leverages real time context such as climate & UV rays in all adcalls making advertising relevant to each user each time.
5. Sonata's audience reach is optimized by leveraging mobile social Operating Systems & social platforms such as Whatsapp, WeChat, or Line among others.
Venture backed Series A $4.5MKnow more >
Crunchbase Profile >
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