“One Nation. One Motion.”

“Bringing the Music to the

Fans.Tickets now available for purchase.”

One Ownershipo Live Nation uses Ticketmaster for all of their ticket

distribution. Live Nation and Ticketmaster are owned under Live

Nation Entertainment. o Ticketmaster has three options to receive your tickets: o Will callo Print at Homeo Home Delivery

“One Nation. One Motion.”

o One Nation: Incorporate the fans of Live Nation in a community.

o One Motion: Have simple ticketing options.

o Interactive users gaining rewards from connecting with others and attending events on Facebook and a designed ticketing application for smart phones.

o Benefits to new campaign.

o Interactive userso Free promotions.o Connecting with users.o Make ticketing paperless saving on ticketing fees and

paper.o Build and maintain following

Plan for Campaign

o Develop phone application.

o Advertise new application and the campaign of “One Nation. One Motion.”

o Launch Facebook program consecutively with the phone application.

o Followed by Twitter and Instagram program.

o Launch contests and reward program.

o Apply Beta.

o Final Launch.

Worry Free Tickets

Electronic Tickets

o One Nation. One Motion.

o Tickets on the go on your phone.

o Incorporating the music community into an interactive nation.

Advantages

o No more ticket lines.

o No more high processing fees.

o Faster entrance.

Interactive Users: Facebook

o Facebook: Interactive program.

o Most complex program .

o Facebook is the most popular.

o Develop Facebook page where users will go to interact with each

other and Live Nation as a company.

oReward system for attending Live Nation events and

interacting on Facebook, which in turn develops a following.

o Important to develop a following.

o Give back to them.

o These costumers will be promoters for upcoming events with

Facebook statuses and contests as well with reliving old memories.

Interactive Users: Twitter & Instagram

o Interactive program for Twitter: Hash tag #onenationonemotion

o Get trending #onenationonemotion by incorporating the slogan

with all promotions.

o Interactive program for Instagram: Upload pictures of old events

with hastag #onenationonemotion

o Photo contest can be done in order to increase activity across

multiple social media platforms.

Google Adwords

o Google Adwords Advertisement.

o Ads shown on Google.com

o Portion of campaign budget used for Pay-Per-Click.

Ease On The Go“Everything at the ease of your

fingertips.”

o Finding shows has never been easier.

o Incorporate concert finder within phone application and Facebook program.

o Find shows on the go.

o Bookmark upcoming shows.

Evaluation of Success

Budget for advertising via:o Facebooko Twittero Instagramo Emailo Google Adwordso Application

Development

Success Measured by:o Costumer feedback

o Usage of application, Facebook program and Twitter/Instagram program.

o Interactive costumers.

o Interactive contests and reward systems.

Gained Followers:o Facebook likes increaseo Twitter Followers increaseo Instagram followers increaseo Increase in Newsletter

subscribers