The Road to CFOCMA Leadership Conference - Vancouver, BCPresented by Samuel DergelMay 30, 2012

Ground rules• Participate • Conversation• Networking

ObjectivesUsing tools from my CFO Coaching kit, I will guide you to understand what it will take to grow into a strategic and valuable CFO.

You will learn to: • Identify the key relationships necessary for CFO

Success • Apply the key steps on the ladder to the CFO role • Add value to their employer as they grow into the

CFO role

Questions for You!• Where are you on the Road to CFO?• Why are you here?• What questions would you like answered?

Goals for today's conversationIdentify • Where you are• Where you want to go• Your plan to get there

Do you really want to become a CFO?

Hot Seat• Legislative Nightmares

• Sarbanes-Oxley / C-198• Frank Dodd

• Target for Litigation

Roads to CFO• Financial Reporting• Operational Reporting• Investment Banking

DifferencesDifferent companies have

different CFO needs

Types of CFOsOrganization Type Operational CFO Reporting CFO Financing CFO

Large – Public

Large – Private

Small/Medium – Public Small/Medium – PrivateVenture Capital / Private EquitySubsidiary

Non Profit / Government

Rating: 1 = Most Important / 3 = Least Important

CFO ChallengesChallenge for each CFO is • How to become the well-rounded CFO• Each type needs to continue to grow• Move beyond comfort zone.

CFO Scale• Who you know• Leader• Trustworthy• Likeable

Core skill development areas• Relationships

• Politics• Networking• Management

• Presentation skills• Negotiation skills (not just about costs)• Strategic / business skills and experience• Management & Development of Team

StrengthsStrengths Based LeadershipWhat are your Strengths?• Focus on your strengths

What are the Strengths of your Team?• Build Team based on

supportive and complementary Strengths

CFO

CEO Board Investors

Lawyers

Auditors

Bankers

Other Executive

sIncluding

HROperatio

nsIT

Sales

Finance Team Members

CFO Relationship Map

Others Outsider

s

© 2012 Samuel Dergel. All rights reserved.

TeamHow important is the CFO’s Team to their success?• Personal examples?• How can you best develop

your team?

Coaching / MentoringThe Lonely CFOWhen things go right (or wrong)• Who can you speak with?• Difference between a

Coach & Mentor?• Is this necessary for CFO

Success?

Starting off on the right FootPlanning your new career move is

critical for success!

Career• Personal Branding• Google• LinkedIn• Challenges as you go higher

include…

Is CFO the Last Stop?CFOs can become • CEOs• COOs• Board Members / Audit Committee• Advisors• Consultants

Have you accomplished Objectives?Can you• Identify the key relationships necessary for CFO

Success ?• Apply the key steps on the ladder to the CFO role?• Add value to your employer as you grow into the

CFO role?

ToolsWeb Sites• Samuel’s CFO Blog (blog.dergelcfo.com) • Cindy Kraft – CFO Coach (www.cfo-coach.com) • Proformative (www.proformative.com) • CFO Journal – Wall Street Journal• SmartBrief for CFOs• CFO.com

You can always reach me

Samuel Dergel Executive Search Consultant &

Executive Coach to CFOs

Email: s.dergel@stantonchase.comPhone: (415) 738-2070

LinkedIn: http://www.linkedin.com/in/samueldergelWeb: http://blog.dergelcfo.com