Post on 27-Sep-2020
On-lineCommunicationsandResourcesforAlumni
AndrewShaindlin
Budapest,HungaryMarch19–21,2008
Overview
Onlinecommunitiesprovidedbyvendors
Thirdpartysites(Facebook,Xing,LinkedIn,etc.)
Non-webcommunications:Masse-mail,e-newsletters
Vendor-builtCommunities(1)
NorthAmericanmarket iModules,HarrisOnline,PCI,AffinityCircles,NetCommunity(Blackbaud)
Europeanmarket YourMembership,IntraWorlds,Datalotsen
Vendor-builtCommunities(2)
Advantages Designedforthispurpose Economyofscale(theyhavemanyclients) Usercommunity(otherinstitutions)
Disadvantages Expense(setupfee+annualfees) Customizationdifficult Lossofauthorityby“official”sites(trend)
So-called“Free”Solutions
MicrosoftWindowsLive@edu GoogleApplicationsforEducation
MayinfringeupontheEU’s“openprocurementprocess”forsoftware
Talktoyourinstitution’scentralIT(computing)personnel
Online Networking:Business vs. Social
SocialFacebookMySpaceFriends ReunitedBeboPassadoSkyblogNetlogProfile Heaven
BusinessLinkedInXingEcademySpoke
Online Networking:Business vs. Social
Social•Personal profiles•Photo albums, videos,and music•Find activities andsocial events•Connect with oldfriends; make new ones
Business•R ésumé-like profiles•No photographs or otherdigital media•Find leads, clients, jobcandidates•Make business contacts
Convergence between these types of sites
ParticipatinginSocialNetworks
Benefits Alumnialreadyusingthesesites Providesaservicethatyoucannot Visibilityforinstitutionanditsalumni Candrivetrafficthroughyoursite Increasescommunicationwithkeygroup Counteractlossofrespectforofficialsites
Problems Onlyreachsomefractionofalumni Littledatabackintoyouroffice Likelytobereplacedwithsomeotherservice
LinkedIn.com
19,000,000professionalsaremembers Profile-basedsystem Jobpostings Organizationscanhostagroup
Grouplogoorsymbolinprofile Memberscansendmessagesdirectly Organizationgetslimiteddataback
LinkedIn for Groups
• Depicts the common experience that connectsthe members of a group
•College/school alumni associations•Corporate alumni•Conference participants•Professional organizations
• Changes planned for later this year
5,000,000members SimilartoLinkedIn
Profilesforindividuals Jobpostings Groupsforalumni
UnlikeLinkedIn,Xingdoesprovidediscussionforumsinwhichmemberscanpostcomments
More“community”typefunctions
Individuals’profiles,primarilysocial Morethan60,000,000users Hasalargeuniversitypopulation Allowstwowaysfororganizationstoparticipate(seenotebook): Groups(alumni&studentsjoin); Pages(alumni&studentsbecomefans)
Diversity of Social Networks’ Popularity
Non-webCommunication(1)
Petrusstudy: “Europeanuniversities…areplacingfargreaterimportanceoncommunication”withalumni(asopposedtofundraising)
Newsisthemostwidelyofferedservice Realobstacles:
Funding, Culture,and Staffing Also,strictprivacyregulations
Non-webCommunication(2)
Electronic-mail Collectinge-mailaddresses E-newsletters,ore-mailnewsletters
Resources(1)
Samplee-newsletters http://alumni.caltech.edu/news/enewsletter
Textonly(noHTML) http://www.lse.ac.uk/collections/alumniRelations/
ClicklinkforDecember2007 http://www.alumni.nottingham.ac.uk/News/
Click“AlumniPublications”(atleft)then“LatestIssueofNottinghamAlumnie-Newsletter”
Resources(2)
UniversiteitLeidene-newsletter http://www.nieuwsbrief.leidenuniv.nl/leidenslatest/onlineversion.html
AlumniFuturesblog http://www.alumnifutures.com/
Linkstootherblogs,publications,andresources
ThankYou!
Discussion