On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

Post on 26-Jun-2015

568 views 0 download

Tags:

description

Dr Ross PARRY (Senior Lecturer, School of Museum Studies, University of Leicester, UK) Dr Ruth PAGE (Reader, School of English, University of Leicester, UK) Alex MOSELEY (Educational Designer, Course Design & Development Team, University of Leicester, UK) Dr Erik KRISTIANSEN (Assistant Professor in Performance Design & DREAM, Department of Communication, Business and Information Technologies, Roskilde University, Denmark) Even as museums continue to push content out to the network and support experiences at a distance, the threshold to the physical museum endures as a highly visible and symbolic space, where trust and expectations are built, protocols established and affordances noticed. But, today, are these threshold spaces still fit for purpose? Is the use of media within these spaces appropriate for modern modes of visiting? Are the informational metaphors (such as the architectural plan) sensitive to today’s media literacies? Does visitor connectivity suggest new types of encounter? And does visitors’ experience of playing, buying, discovering and learning in other parts of their lives point to alternative means of scaffolding the museum threshold event? Drawing upon the work of two connected research projects (in the UK and Denmark) this paper shows how museum threshold media might be influenced usefully by other sectors that (arguably) have more evolved concepts and practices around ‘threshold’, ‘orientation’ and ‘initiation’ – specifically retail, gaming and performance. The paper will also explain how three experimental media interventions (using these new conceptual lenses) were tested within three real museum contexts – the Petrie Museum of Egyptian Archaeology (London), New Walk Museum and Art Gallery (Leicester) and Chatsworth House (Bakewell, Derbyshire). Finally, the paper concludes by rethinking the idea of museum ‘threshold’ (defined, instead, by intention and action rather than physical parameters, perhaps more by time rather than space), and ends by reflecting upon the influence that the web is having on the conceptualisation, strategic use and design of our physical museum entrances.

Transcript of On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

Museums and the Web 2014 Baltimore

On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

Museums and the Web 2014 Baltimore

On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

Dr Ross PARRY (School of Museum Studies, University of Leicester, UK) Dr Ruth PAGE (School of English, University of Leicester, UK) Alex MOSELEY(Course Design & Development Team, University of Leicester, UK) Dr Erik KRISTIANSEN (Department of Communication, Business and Information Technologies, Roskilde University, Denmark)

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

Multiplying thresholds

Multiplying thresholds

Multiplying thresholds

Multiplying thresholds

Enduring iconicity

Enduring iconicity

Enduring iconicity

Enduring iconicityhistorically resonant sociologically complex interpretatively meaningfulpivotal to the visit event

digital being naturalised within the museum’s vision and articulation of itself

a preparedness for a post-digitalorganisational structure

actively recruiting blended roles

the presence of ‘digital thinking’

digital being part of the generativeand ideation moment

blended production

strategising for a multiplatform future

no need for digital to be strategised separately

The postdigital museum

Ross Parry, 'The End of the Beginning: Normativity in the Postdigital Museum', Museum Worlds, vol. 1 (2013), 24-39.

Alternative scaffolding

Alternative scaffoldingRetail Studies

Alternative scaffoldingRetail StudiesGame Studies

Alternative scaffoldingRetail StudiesGame StudiesPerformance Studies

the charette

the charette

the retail threshold

the retail threshold

Petrie Museum of Egyptian Archaeology (London)

‘Salient Signs’

the retail threshold

Petrie Museum of Egyptian Archaeology (London)

‘Salient Signs’

the game threshold

the game threshold

Chatsworth House (Bakewell, Derbyshire)

‘Augmented Signs’

the game threshold

‘Augmented Signs’

Chatsworth House (Bakewell, Derbyshire)

the performance threshold

the performance threshold

‘Human Signs’

New Walk Museum and Art Gallery (Leicester)

the performance threshold

‘Human Signs’

New Walk Museum and Art Gallery (Leicester)

RetailThreshold

Game Threshold

RetailThreshold

Game Threshold

RetailThreshold

Performance Threshold

Game Threshold

RetailThreshold

Performance Threshold

ChatsworthHouse

(Bakewell, Derbyshire)

Petrie Museum of Egyptian Archaeology

(London)

New Walk Museumand Art Gallery

(Leicester)

Game Threshold

RetailThreshold

Performance Threshold

ChatsworthHouse

(Bakewell, Derbyshire)

Petrie Museum of Egyptian Archaeology

(London)

New Walk Museumand Art Gallery

(Leicester)

‘magic circle’‘explorative play’

(Kristiansen, 2014)

‘saliency’‘servicescape’(Harwood, 2013)

‘Invisible theatre’‘real life rehearsal’

(Human, 2013)

Game Threshold

RetailThreshold

Performance Threshold

ChatsworthHouse

(Bakewell, Derbyshire)

Petrie Museum of Egyptian Archaeology

(London)

New Walk Museumand Art Gallery

(Leicester)

‘magic circle’‘explorative play’

(Kristiansen, 2014)

‘saliency’‘servicescape’(Harwood, 2013)

‘Invisible theatre’‘real life rehearsal’

(Human, 2013)

‘Salient Signs’ ‘Human signs’‘Augmented Signs’

Game Threshold

RetailThreshold

Performance Threshold

ChatsworthHouse

(Bakewell, Derbyshire)

Petrie Museum of Egyptian Archaeology

(London)

New Walk Museumand Art Gallery

(Leicester)

‘magic circle’‘explorative play’

(Kristiansen, 2014)

‘saliency’‘servicescape’(Harwood, 2013)

‘Invisible theatre’‘real life rehearsal’

(Human, 2013)

‘Salient Signs’ ‘Human signs’‘Augmented Signs’

Point-of-viewrecording

Visitor tracking / performer researcher

Aerialrecording

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Our work on ‘Transforming Thresholds’ suggests:

there are alternative (mature) frameworks for designing thresholds that deserve our attention;

museum thresholds might better be understood as intention/action, rather than as a physical boundary (as time, rather than space);

digital media can encourage reconceptualization of other (non-digital) aspects of museum provision.

Museums and the Web 2014 Baltimore

On A New Threshold: Experiments In Gaming, Retail And Performance Design To Shape Museum Entrances

Dr Ross PARRY (School of Museum Studies, University of Leicester, UK) Dr Ruth PAGE (School of English, University of Leicester, UK) Alex MOSELEY(Course Design & Development Team, University of Leicester, UK) Dr Erik KRISTIANSEN (Department of Communication, Business and Information Technologies, Roskilde University, Denmark)