Olympus Imaging India

Social Media Campaign by Buzzinga

Social Media Mandate

• Embolden the awareness for Olympus India

• Creating a buzz around Olympus products, the OM-D series (Phase 1 April – August 2012)

• Encouraging digital media influencers to actively participate in our activities

• Maintaining a strong presence on Social Media through fan & follower engagements

HOW WE LEVERAGEDfacebook.com/olympuspro

Facebook Roadmap

• Sharing of lifestyle content pertaining to photography

• Giving away photography tips to provide assistance to budding photographers

• Getting our fans acquainted with Olympus’ other global communities

• Encouraging the fans to share their photography work with us and appreciating it

Content & Engagement

Discussing subject’s features Discussing image composition

Photography Tips

Offline Events

Publicizing the event on Social media

Topical Updates

National Geographic Magazine archive October 1978

A Gorilla with an Olympus OM1

Custom Cover Picture

Creation of customized static and

dynamic tabs on Facebook

Creatives

Fan Photos

OPTIMIZATIONtwitter.com/OlympusProIndia

Twitter Roadmap

• Creating a buzz around Olympus products

• Reaching out to the Olympus users on twitter

• Encouraging the followers to share their photography work with us; sharing it with the entire community

• Following eminent people from the field and introducing them community

Conversations

OPTIMIZATIONpinterest.com/olympusindia/

Dedicated Pinboards

Providing a platform to fans

to share their photography

work

Sharing the various reviews

about the products

Using the trendy tall infographics styled

representation to help people understand the Mobile Application Mechanism

BLOGGER OUTREACH PROGRAM

Reviewers

• Ankit Vengurlekar– RJ Ankit, BIG FM

• Shiv Ahuja– Editor, Photography & Music,

LittleBlackBookDelhi.com

• GQ India.com

Online Reputation Management

• Daily monitoring of the internet (Social Networking sites, Search engines & Forum) for sentimental mentions

• Recommending suggestions for tackling the negative mentions and inducing positivity

• Using the internet as a digital Customer Relationship Management tool

Social Media Success

• With an organic growth of over 1000 likes per month the fan page has 18,700 likes

• Viral impressions shooting beyond 1,00,000 each month• 100+ retweets & mentions received individually every month• A total of 106 followers• On an avg. our customized #tags; #OMDFacts &

#OMDSupport reaches over to 2,500 users• Our Pinterest channel is one of the strongly present camera

manufacturing brand

THANK YOU